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'Sacred Cows' feature where we ruthlessly dissect a legend's career to expose the hype. Part one: Eric Clapton: "When did 'God' lose his self-belief?"
'Star with a cheap guitar' where we invite a name muso to play a set on the staff Yamaha Pacifica and Marshall MG50 through a Digitech £30 effects box. (The Edge is shitting himself as we speak at the thought of this).
"Modern Classics" where Phil Harris of G+B fame and decidedly pre-decimal tastes in gear is made to listen to new music played by 20 somethibgs using japanese gear and digital modelling equipment.
"GAS attack" our regular agony uncle column where we help readers with a gear habit.
"Gear Swap" where two readers swap set ups and report on how it went.
"Wind your neck in", the definitive guide to truss rod adjustment.
"Everyman his own tech" with our resident luthier Mark D Phillips.
"Townshend Tests..." in which our celebrity gear reviewer Pete Townshend casts his eye over the latest gear, and ritually destroys products that aren't up to scratch.
Suprise me - a feature on somebody or something interesting that I probably didn't know about.Possibly from a less obvious genre or way of using the guitar. I quite like Joe Bonamassa but I don't want to know more about him than his mother does and what I don't know I could google.I don't know what it's like to play in the pit for Cats or the basics of playing flamenco.They are the fecking music journalists, do some journalism.
NO LIST ARTICLES!!! EVER!!! I do not care what the top 100 guitar moments in rock are as chosen by the cleaners at Future or even the fecking readers. These things are filler. And the net is full of that kind of crap.
Shootouts. Loads of 'em.
If I'm buying a specialist magazine, you can assume that I already have a little knowledge but actually crave some more detail, if you put every single fucking article in terms my five year old can understand I have no reason to buy it.
Read Sound on Sound magazine to see how this can be done. It's written by qualified, enthusiastic industry professionals, not rockstar-fantasist tabloid hacks. They DO address newbies in certain how-to-get-started articles, but not in every single frigging one.
You could chuck in some album reviews too if you want but thats not really needed.
A lot of the reviews are of blues or heritage acts, neither of which appeal.
I do like the idea of the secret shopper. G+B used to do that. Wonder why it went?
I'd like to see some feature of the kind asking "What's all the fuss about...?" where they pick apart the pros and cons of various supposed classic pieces of gear.
The other thing they are doing is the specials type stuff - the How to Play Funk Guitar type things that are in the magazine racks and sell for magazine prices but are just one offs.That, to me, makes sense even for the youtube generation as so much internet stuff is bitty or little more than an invitation to pay for something else.Although, having bought one of the blues ones it now sits with all the other largely unused tutorial stuff on a shelf as it was painfully dull and just not that well explained.I think there is potential there but they need to be a bit smarter and not just churn stuff out, hoping something sticks.
If I want a drive pedal my first port of call will be an OCD or a Tube Screamer. Neither of these are new products and they just don't cover them.
They need to do more feature stuff - comparisons of different eras, different price points, to existing classic gear, and try to educate people to the differences.
Ba dum tish!