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Given it was such a weird figure, I was convinced there was some maximum level of discount being applied by the manufacturer.
I strongly suspect they aren't the only ones either.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
It's price-fixing, pure and simple. And as I understand it, illegal.
TheRealDonaldTrump
Imagine that! I'd have bought a few more things no doubt.
Yes the major distributors enforce a minimum retail advertised price for new products or the offending dealer loses his trade account with that distributor . Really don’t see a problem with this, after all try buying a tin of cat o scoff, the price is virtually the same where ever you shop.
The manufacturers and distributors are in business to supply goods and services at a profit and to protect their dealers so they can keep doing it. Gibson take note!
I'm not sure what it will achieve though, from a consumer perspective - as I don't think it will improve our experience, long term. I can image who has instigated this (and if so, they'll make themselves even more popular than they already are), plus their reasons for doing so. But frankly, if they do get their way and we see prices in free-fall, the short term consumer gain will then be offset by a lack of long term consumer choice and all that brings in terms of monopolies.
Sometimes, its best not to tickle a sleeping dragon...
https://www.gov.uk/cartels-price-fixing/types-of-anticompetitive-activity
I'm not entirely sure how high up this should be on the government's agenda though really. Personally, and it may just be me, I'd prefer them to put some more effort into unfucking the country.
It's there to protect the shops, and to stop online official dealers undercutting the shops.
Online only dealers can afford to make much less margin. If we didn't have this, we'd have no shops.
A manufacturer controlling the RRP is as far as I know not illegal and happens in every industry.
https://www.gov.uk/government/publications/resale-price-maintenance-advice-for-retailers/resale-price-maintenance-advice-for-retailers
My musings above are very much related to that link and I do wonder if it's the crux of all of it.