I'm going to be helping a friend of mine with the marketing for his shop- a fantastic store in Birmingham called The Little Guitar Shop. I've been shopping there for years and recently have built some marketing skills that I would love to use to help develop awareness of the store.
So as part of this I was looking to gather some opinions. I know we all do a fair amount of secondhand-buying online, and I guess a lot of us could agree that if the same bargains and deals were as plentiful on the high street then maybe we'd get out more and flip less (...okay maybe not flip less).
But what is it about the stores that you frequent that set them apart? Is it to do with their stock? Simply a matter of convenience? Their online content or a particular service they offer?
Conversely, is there anything you specifically dislike about the way certain stores market themselves or engage with the online community?
For me personally, I've always loved stores that provide interesting content that isn't explicitly tied in with clearing stock. Obviously independents in the UK most likely don't have the budget of, say, Reverb, but I love the interesting and varied content they put up regularly- history of quirky models, breaking down tones etc.
Any input is greatly appreciated!