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Calm down, Jon. You're right, it is a dumb trope and I wrote the second part of that sentence without giving it enough thought.
I stand by the first bit, that those guitars are very expensive and I, personally, would have to think long and hard before shelling out that kind of money (with my playing skills some might argue I can't actually "justify" buying guitars at all). I'm not trying to put anyone else off buying them.
Some other makers may have consistently higher manufacturing standards - but this is largely irrelevant if you want a Gibson guitar. Pick a good example and it could well be the guitar of your dreams....
Multiple R9’s, Standards, Studios etc.
I've bought 5 new Gibsons, made between 2014 & 2018. One was really flawless (an HP model), three had small issues which were a bit disappointing on 'Standard' models (i.e. not budget), and the other - the most expensive SG in the USA range that year - was very poor, most notably having glue spillage on the fretboard (but far from being the only issue). It should never have passed through QC like that, and had the worst QC issues I've ever found on ANY new guitar I've bought.
Over the same period I've bought a dozen guitars from other brands - not one has had QC issues like those Gibsons.
But, I really don’t give a fuck, because it sounds, looks and plays better than anything I have ever owned before.
Including ‘perfectly made’ PRS’s, Suhr’s, Tom Anderson’s and custom shop offerings from various other brands.
I also had a Gretsch Panther, which was just perfect in every way. I found that quite unsettling in the long run.
Studio: https://www.voltperoctave.com
Music: https://www.euclideancircuits.com
Me: https://www.jamesrichmond.com
https://photos.app.goo.gl/K53yXNyK4s3bWZaCA
62 ri SG from ‘90 - pretty much fine apart from some over tightened screws on the pickup rings and neck tenon cover. Still have this one.
70sg SG Deluxe: steaming pile of sh*te that was an offence to the SG moniker. Sold it.
LP R6: OK, intonation screw was bent on the A string so you couldn’t itonate it (and factory didn’t care); GG tech solved the issue by snapping the tip off the screw and leaving it there Returned it.
CS SG: Finish flaking off at neck joint. Sanding marks under the finish on the back. File marks in fretboard. Returned.
AY SG (mk 1): would not stay in tune. Sold.
Captain Kirk SG: Cosmetically very good; sonically dead as a dead thing. Returned.
LP tribute SG with sideways vib: flexing neck / headstock, off centre mounted vibrola, wouldn’t stay in tune, sounded great. Returned for store credit, Gibson said they’d take it back under warranty and try and fix it, but couldnt guarantee it would stay in tune after either...
Then there was the R9 where half the side dots had fallen out, the CS-339 where the neck pickup was DOA, a CS FBIII with vibrola where the neck angle meant there was basically no break angle over the bridge so none of the strings would stay in place. An SG with no bridge saddle slots, and so on.
Also of course a glorious sounding Bonamassa 335.
I’ve given up on them, they don’t even come into it when I’m looking for something, there’s always someone else who does it better. I used to get quite frustrated with the company as I was bought into the brand and wanted it to survive, now I just don’t care about them anymore, that cultural link has been broken.
Say I went out and spent a fortune on a luthiered guitar and chose the wood for its grain and stated how many winds on the pick ups, etc and it was the greatest guitar I could ever want or need. Then I hand it to someone else and they shrug and say “I don’t like it.”
The question really is: are Gibson guitars worth what they charge for them... But then ‘value for money’ is also in the eye of the beholder.
You’re right though that “boutique” isn’t as bad as it was. Some examples do better than your average G or F too - World Guitars prices clean Krautster IIs at only about £400 less than new (£3k for a standard spec variant now) - and they sell super fast every time.