This Is Fuzzrocious - documentry

equalsql

"The story of a Mom + Pop shop in an industry dominated by corporate powerhouses. This is the story of the Ratajski family and their handmade, hand-painted guitar pedals."

samzadgan

this is awesome...thanks for posting!

swlabr

Lovely! THANK YOU!!

Forge

The man has the right attitude. Great stuff!

allicio

Really enjoyed that!
Cheers for posting!!

photek

Very cool

lustycourtier

I enjoyed that, but when I googled them, all the pedals seem screen printed not painted.

AxeWieldingBastard

Thanks to the op for posting.

I have to say i found the vid to be overly sentimental and fluffy. Shouldn't his marketing material contain some pertinant information about the products he's selling?

Obviously it's lovely that he's has a wholesome, loving family life and an integrated family business/career (he's probably a christian too). But this whole, "im a patriot, landowner, family man" shtick is just not what im interested in hearing from a pedal builder in their promo material.

I know the American's lap up all this "made with love in the USA" stuff, but it's not buttering any parsnips over here.

allicio

For me, I don't mind all that guff. Guy comes across as genuine and I like that. I refuse to buy pedals from builders who are knob heads, doesn't matter how good the pedal is.

photek

AxeWieldingBastard said:

Thanks to the op for posting.

I have to say i found the vid to be overly sentimental and fluffy. Shouldn't his marketing material contain some pertinant information about the products he's selling?

Obviously it's lovely that he's has a wholesome, loving family life and an integrated family business/career (he's probably a christian too). But this whole, "im a patriot, landowner, family man" shtick is just not what im interested in hearing from a pedal builder in their promo material.

I know the American's lap up all this "made with love in the USA" stuff, but it's not buttering any parsnips over here.

I am with you on he UK / US divide however in my opinion this is seriously clever marketing on the companies behalf. I would hazzard a guess that he gets consideably more interest in his products with this type of video than he would a straight up demo. There are plenty of those about already. Take a look at their FB page, hundreds of people have shared the vid already.

allicio

People like to see the faces behind the brands, get to know the builders that there paying good money to so as ypu say this will appeal to a lot of people more than a straight demo pedal.
I certainly found it more interesting than a pedal demo!