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Lots of hi-res, superfluous graphics ensuring it takes ages to load.
Links that don't behave as the user will expect.
Hide the appearance of the actual product behind several clicks and a whole bunch of graphic design that you're apparently more proud of than the product itself.
Obnoxious pseudo-hipster visuals, apparently designed to give a frisson of exclusivity to your generic product.
I might add that it's also to disguise the fact that there's no product range there, just a shergold meets tele, with a few pup options.
Nothing to see here really.
It will come as no surprise to many of you that I have much affection for old-school Shergold, Hayman, etc guitars.
Got to say though, IMHO...the "new" Shergold range seem to share no DNA and don't bring anything new (or rather, "old") to the table.
Not for me, sorry.
And the website? Shocking.
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I do like the look of the gigbag / cases. That's it though.
fucking hipster bollocks
Ok now I see them, and they look nice, all rosewood neck really looks the biz, nice body shape but a tele bridge looks wrong, and no doubt performs wrong, like a tele bridge.
decent value imo.
http://www.thefretboard.co.uk/discussion/61134/sarge/p1
I agree with one poster that UK madw pickups would be better than the SD's, but I quite like the look of the Hum/P90 one, neck looks great. Not many generic guitars have a rosewood neck.
Best news is that PJE is behind the design, he knows a thing or two about guitars.
I thought I'd gone to the Joe Brown's website by mistake. WTF?
They'll need a complete new website in a few months; the hipster thing must be reaching it's zenith (nadir?) soon. Then it will look very, very silly. Well, it already looks very silly, but soon even hipsters will realise that they all look like c*nts.
Assuming they haven't gone bust by then anyway.
I'd suggest going back to the Gibson website to drool over a different kind of rehash, oh but you can't because the lazy fuckers haven't uploaded their 2017 range yet even though they've been in shops for months. That's the type of website we should be bemoaning.
Shergold could possibly be successful by bringing out recreations of the originals, maybe with a few sensible improvements. These come across as an Eggle budget brand using the Shergold name.
http://www.edroman.com/detail_sheets/images/bc_rich_bich10_100tpcu.jpg