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I very much appreciate it is a real skill and creating a profile that ensures the business comes across both professional & personable, clearly requires planning and careful thought before getting the cameras out (I recognize it's no longer a marketing novelty) but you're absolutely right @TheGuitarWeasel, it can seem overwhelming trying to keep up with those around you who appear to be on top of it all. That said, just knowing there are far more 1-2 man operations burning the midnight oil right alongside you, keeps the motivation going.
We're also at the stage where we need to consider how we £upscale many other aspects of our operation to cope with a significant increase in sales but that's prompting a whole new conversation!!
Many thanks again.
Andy