You can now 'sponsor' the Andertons Youtube channel...apparently. EDIT - Now retracted for Patreon..

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Musicman20Musicman20 Frets: 587
edited June 15 in Guitar

What are your thoughts on this?

According to Mr Anderton, the channel makes a loss once they have paid all of the musicians.

Myself? I don't sponsor or add to any kind of 'Patreon' for Youtube videos. I doubt I will change my stance on this as I don't need any further content/special deals etc.

EDIT - it’s been retracted now.

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  • RabsRabs Frets: 1096
    edited June 12

    Well to think Youtube is going to pay them enough to pay all the players, that's a bit optimistic... I thought they made those videos as marketing tools to sell guitars (which works as they make good money)..  In which case shouldn't they be paying Youtube? :P

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  • designerseye88designerseye88 Frets: 265
    I had no Idea who Anderton's were until I watched their videos on youtube
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  • RabsRabs Frets: 1096
    I had no Idea who Anderton's were until I watched their videos on youtube

    Is that not the whole point of their videos?  :)
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  • WhitecatWhitecat Frets: 1998
    Because they’re using it for altruistic gear reviews and not to shift product in volume?? Okaaay. 
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  • guitarfishbayguitarfishbay Frets: 7128
    Where’s the source/announcement for this? I didn’t see any links in the latest YT vid description
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  • timmypixtimmypix Frets: 20
    Where’s the source/announcement for this? I didn’t see any links in the latest YT vid description
    Lee Anderton made a Facebook post about it today, check his page.
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  • designerseye88designerseye88 Frets: 265
    Rabs said:
    I had no Idea who Anderton's were until I watched their videos on youtube

    Is that not the whole point of their videos?  :)
    Exactly, So have they ever analysed the effectiveness of the videos, Im sure it increases their turnover. If i market my business to other people i wouldn't expect my customers to pay for the marketing directly. I would hope the marketing would in turn increase awareness and subsequently increase turnover. 
    However as a business model Mr Anderton should be factoring in these costs, expecting people to pay or subsidise videos in which he is plugging his stock doesn't seem right to me. 
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  • guitarfishbayguitarfishbay Frets: 7128
    timmypix said:
    Where’s the source/announcement for this? I didn’t see any links in the latest YT vid description
    Lee Anderton made a Facebook post about it today, check his page.
    Thanks - copy paste of the post:

    “CONTROVERSIAL ALERT!!! We've set the "Sponsor" button live on our YouTube channel. What does that mean?? Well it means that you can now opt to pay a small monthly fee (I think its $4.99) in return for some extra perks on our channel. "Why are you doing this you money grabbing bas$&%d?" I hear you say! Well, its really down to the fact that the channel costs a small fortune to run & for over 85% of our audience, we are not geographically close enough to you for you to actually buy anything from us. There is no intention to reduce the amount of content going live on the free to watch channel - 100% of the gear reviews/demos will stay free to watch. However, the channel sponsors will get to see more behind the scenes & deleted stuff (more live stuff too I hope), they'll get to watch the videos on the main channel a little earlier than everyone else, and they'll periodically get extra discounts on things like Andertons clothing (maybe other stuff too). I may start to put more tuition on the sponsor channel too. Ultimately I'm just trying to get to a point where we can generate more income directly from the channel (rather than from selling stuff) so that we can invest more in the content we want to make. As I said before, the channel currently makes a big loss every month (eg income from YouTube ads minus the cost of employing the people & the kit needed to make the videos) and I'm just trying to balance this up. Anyway - please feel free to give us some constructive comments. What kind of stuff would you want to see in return for your $4.99 (by the way, I can't control this amount - its the YouTube option at the mo). If you want to sign up, just click the SPONSOR button underneath every video. There is no contract - you can UNSPONSOR us any time you like! Cheers!”
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  • HaychHaych Frets: 537
    edited June 12
    As @Rabs stated they surely make the videos to sell stuff which makes them a profit.  Claiming the channel makes a loss suggests it's run as a separate business?

    Asking for sponsors to prop up a business, or another part of their business, which in turn already benefits another business or business area seems rather cynical thing to do.

    Even if that isn't the case are we slowly sleep walking into an Amazon kind of marketing strategy where if we subscribe/sponsor the business we get early/better deals on stuff and free next day delivery?  Almost like a two tier customer base, your loyal subscribed customer who gets priority service and your average punter who doesn't get the same experience because they haven't paid for it.

    Kind of clever in one way but not the way I would want to buy stuff and I'd probably do everything I could to avoid buying from them.
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  • rossyamaharossyamaha Frets: 1775
    I understand completely why they would do this. I know what sales conversion  they get in store/ online from YouTube and know what they pay the guys who demo. Rob may or may not get considerably more pay due to his exposure, I don’t know but even with him out of the mix, the other guys pay alone would make a loss with the amount of content. Then take into account the cost of equipment to record/ film as well as the running cost of the building they use (it’s external to the store and warehouse) you’re into the whole thing costing a good bit of cash. YouTube royalties for monetisation is nothing. You have to have millions of views on a single video to get anything like a reasonable payout and that’s still not enough to pay the bills. 

    The output is great, consistent, well produced and regular. With the amount of people that appreciate what they do, if they got £1 from a few percent of the fans, it suddenly makes it viable. Yes it’s marketing, yes they are there to sell to you but it doesn’t always work out in their favour. Other retailers get the business for their hard work and again, knowing the hours the guys put it, especially Peter, asking for a bit of help in order to help people make an informed and entertained gear choice isn’t a big ask. IMHO of course. 

    I play guitar and take photos of stuff. I also like beans on toast.

    Twitter  |  Instagram  |  YouTube  |  Facebook  |  Website

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  • guitarfishbayguitarfishbay Frets: 7128
    Rabs said:
    I had no Idea who Anderton's were until I watched their videos on youtube

    Is that not the whole point of their videos?  :)
    Exactly, So have they ever analysed the effectiveness of the videos, Im sure it increases their turnover. If i market my business to other people i wouldn't expect my customers to pay for the marketing directly. I would hope the marketing would in turn increase awareness and subsequently increase turnover. 
    However as a business model Mr Anderton should be factoring in these costs, expecting people to pay or subsidise videos in which he is plugging his stock doesn't seem right to me. 
    You don’t have to pay so there’s no expectation at all.

    Some people might choose to pay because they only watch as a form of entertainment, and have no desire to buy.

    I don’t really watch the content these days but I do occasionally buy from them. So I wouldn’t pay to subscribe.

    In general I’d prefer to pay for YouTube Red when that is released in the UK. Watching vids offline and zero adverts would be great, some of the YT videos I want to watch are 8 hours long and being able to have them saved to watch elsewhere would be handy


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  • RoxRox Frets: 2128
    Hmmm.. there's no option for sponsored silence...?

    I've no bother either way, but if the sponsorship ends up with the channel giving more educational content, that's fine.  If it's just asking people to pay to watch glorified adverts, that's very ropey, although people have a choice whether to pony up the spondoolicks.
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  • RabsRabs Frets: 1096
    edited June 12
    Rabs said:
    I had no Idea who Anderton's were until I watched their videos on youtube

    Is that not the whole point of their videos? 
    Exactly, So have they ever analysed the effectiveness of the videos, Im sure it increases their turnover. If i market my business to other people i wouldn't expect my customers to pay for the marketing directly. I would hope the marketing would in turn increase awareness and subsequently increase turnover. 
    However as a business model Mr Anderton should be factoring in these costs, expecting people to pay or subsidise videos in which he is plugging his stock doesn't seem right to me. 


    Yes I agree.. There was an interview with Lee a short while back where he talks specifically about this and said he makes 40 million online and 8 million in store (hes talking in dollars though) that seems enough to pay for his own videos to be made? (granted that's turnover and I don't know how much profit is in that but still 40 million I think is pretty good in most peoples books).

    https://www.namm.org/nammu/industry/breakfast-champions-2018-namm-show-lee-anderton

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  • BridgehouseBridgehouse Frets: 15958
    Well, this is the salient point for me:

    "& for over 85% of our audience, we are not geographically close enough to you for you to actually buy anything from us"

    Lots of US & ROW viewers benefitting from their material but no point in buying from Andertons. Makes complete sense when you see this.

    I'd say it's not meant for UK viewers tbh..
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  • RabsRabs Frets: 1096
    Well, this is the salient point for me:

    "& for over 85% of our audience, we are not geographically close enough to you for you to actually buy anything from us"

    Lots of US & ROW viewers benefitting from their material but no point in buying from Andertons. Makes complete sense when you see this.

    I'd say it's not meant for UK viewers tbh..

    That's a very good point...
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  • designerseye88designerseye88 Frets: 265
    I understand his reasoning and If the content it less commercial maybe more focused on something like tuition, lookin at builders or something topical and factual then cool but I fear this will just open the floodgates for people like Norm and others who will just stand charging for content because it will become the 'Norm'  :) (see what I did there)
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  • BridgehouseBridgehouse Frets: 15958
    I understand his reasoning and If the content it less commercial maybe more focused on something like tuition, lookin at builders or something topical and factual then cool but I fear this will just open the floodgates for people like Norm and others who will just stand charging for content because it will become the 'Norm'  :) (see what I did there)
    I really do think the internet has given us a much more "I don't want to pay for that stuff" attitude when it comes to material produced and distributed. 

    If Andertons get a really good and well known player on a video and conduct a lengthy interview (such as the captain meets series) then why is that any different to a magazine interview which you'd pay for? Similar with reviews.. magazine reviews were often sponsored by the manufacturers anyway - and ultimately they were through their advertising. 

    Let's face it - we have grown too accustomed to stuff being free on the internet.
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  • NickNick Frets: 50
    edited June 12
    If Lee is savvy enough to convince suppliers to pay in order to feature their product on his YT channel, then I'm sure he'll have no problem in monetizing the legion of Andertons fans Stateside and beyond.
    The opinions expressed here are not my own, and should be ignored.
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  • stevebrumstevebrum Frets: 4331
    Well, this is the salient point for me:

    "& for over 85% of our audience, we are not geographically close enough to you for you to actually buy anything from us"

    Lots of US & ROW viewers benefitting from their material but no point in buying from Andertons. Makes complete sense when you see this.

    I'd say it's not meant for UK viewers tbh..
    This.

    In addition, a good businessman will always be looking for new income streams and even if he only gets 500 ‘sponsors’ that’s paid a member of his staff’s wages for a year. Smart move...
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  • Musicman20Musicman20 Frets: 587
    I understand his reasoning and If the content it less commercial maybe more focused on something like tuition, lookin at builders or something topical and factual then cool but I fear this will just open the floodgates for people like Norm and others who will just stand charging for content because it will become the 'Norm'  :) (see what I did there)
    I really do think the internet has given us a much more "I don't want to pay for that stuff" attitude when it comes to material produced and distributed. 

    If Andertons get a really good and well known player on a video and conduct a lengthy interview (such as the captain meets series) then why is that any different to a magazine interview which you'd pay for? Similar with reviews.. magazine reviews were often sponsored by the manufacturers anyway - and ultimately they were through their advertising. 

    Let's face it - we have grown too accustomed to stuff being free on the internet.
    Well, they don’t have to do it. Someone else will. If they don’t, no loss to me. 
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  • Musicman20Musicman20 Frets: 587
    I’ve also just seen a recent ‘Instagram’ musician who is, and I’ll be polite, average but getting better, be sponsored by a big company. 

    No real band, no years of practice and writing songs, no slogging it at gigs etc. 

    But, the lady has struck gold. She will no doubt improve, but, and I hate to say it, the ‘like’ brigade is mainly men. The less I say the better, but I think you can see what I mean. Presentation over pure talent. A disappointing way music has gone.
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  • HaychHaych Frets: 537
    If the YT content is costing more to produce than it’s realising in sales then you have to ask if it’s the best use of his time and resources. 
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  • BridgehouseBridgehouse Frets: 15958
    I understand his reasoning and If the content it less commercial maybe more focused on something like tuition, lookin at builders or something topical and factual then cool but I fear this will just open the floodgates for people like Norm and others who will just stand charging for content because it will become the 'Norm'  :) (see what I did there)
    I really do think the internet has given us a much more "I don't want to pay for that stuff" attitude when it comes to material produced and distributed. 

    If Andertons get a really good and well known player on a video and conduct a lengthy interview (such as the captain meets series) then why is that any different to a magazine interview which you'd pay for? Similar with reviews.. magazine reviews were often sponsored by the manufacturers anyway - and ultimately they were through their advertising. 

    Let's face it - we have grown too accustomed to stuff being free on the internet.
    Well, they don’t have to do it. Someone else will. If they don’t, no loss to me. 
    Nothing is free.

    You're paying for it somewhere, somehow...
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  • thermionicthermionic Frets: 4926
    Advertising costs money. Who knew?
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  • WezVWezV Frets: 9123
    How many of you used to hand over a few quid each month to a magazine for glorified adverts?

    thats all this is.... just as biased as those magazines
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  • BridgehouseBridgehouse Frets: 15958
    It's optional. Pay if you want. Nobody is forcing you. You don't get less by not paying..

    "Here's some free stuff for you to watch or not watch. By the way, if you like it, you can even pay some money so we can keep making some of this stuff."

    Criminal.
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  • stevebrumstevebrum Frets: 4331
    edited June 12
    Haych said:
    If the YT content is costing more to produce than it’s realising in sales then you have to ask if it’s the best use of his time and resources. 
    He’s not saying that. It costs more to produce than the direct income it achieves that’s all he’s saying.

    However indirectly the videos introduce the brand to thousands of potential customers who may go on to buy online or in store and maybe become a loyal customer. As an advert and promotion tool it works - but comes at a cost like all advertising.

    However if you are living in Japan or America etc you probably watch the vids but won’t buy anything and those are the viewers he’s targeting now and looking at exploiting an opportunity to cover some costs.
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  • joeyowenjoeyowen Frets: 3215
    It's optional. Pay if you want. Nobody is forcing you. You don't get less by not paying..

    "Here's some free stuff for you to watch or not watch. By the way, if you like it, you can even pay some money so we can keep making some of this stuff."

    Criminal.
    My thoughts too

    I actually feel guilty I don't support the patreon of some channels, because I get so much from them.

    I will soon, when finances are a bit better
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  • BridgehouseBridgehouse Frets: 15958
    joeyowen said:
    It's optional. Pay if you want. Nobody is forcing you. You don't get less by not paying..

    "Here's some free stuff for you to watch or not watch. By the way, if you like it, you can even pay some money so we can keep making some of this stuff."

    Criminal.
    My thoughts too

    I actually feel guilty I don't support the patreon of some channels, because I get so much from them.

    I will soon, when finances are a bit better
    We forget that capitalism is a dirty word in the UK these days - people asking for money for the things that they create is seen as some sort of disgusting exploitation.

    I find it ironic on a forum of musicians that this is even questioned. Imagine the uproar if someone came on and said that they thought all music should be free to the consumer and nobody should ever have to pay musicians for what they do.

    Sigh.
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  • thegummythegummy Frets: 961
    I've bought a few things from them and I've only heard of them from YouTube. One product they were the exclusive dealers but the other 2 are sales they've made from their channel.

    Saying that, I've bought from other places that don't have YouTube channels so I might well have found them through Google anyway.

    The channel is 100 percent to promote sales though, there are no objective reviews what so ever. There's a video of some amp modeler that they were trying to shift and it gets compared to the Amplifire. The Amplifire could have been set better by a monkey so it seems to me that it was deliberately meant to sound worse than the focused item. Yet compare that to the video where they are promoting the Amplifire itself and it's apparently indistinguishable from the tube amps it simulates.

    Basically treat the videos as infomercials, not sincere reviews.
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