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Brave.
I've literally lost track of the number of scams he's run and he's having a go at Analogman and Keeley? Jeezo.
Lee Anderton must know about this blokes history and still he puts this video out there and continues to stock his products.
My music:- https://soundcloud.com/hubobulous
• Youtube - https://www.youtube.com/@Goldeneraguitars
https://www.thegearpage.net/board/index.php?threads/axis-wah-announcement-coming-clean.1477492/
• Youtube - https://www.youtube.com/@Goldeneraguitars
I may not be so inclined in future if I suspect that the man running the company has dubious integrity.
The comments on the video are a little hard to read...
https://youtu.be/Y6YfwtMEljA
I hope Lee can recover from this.
• Youtube - https://www.youtube.com/@Goldeneraguitars
"He started the business by claiming to have built a pedalboard that someone else built. People didn't get what they thought that they ordered.
He sold a volume pedal where he claimed to totally gut the pedal and rebuild his special circuit into the case, using custom components. What you got was a stock Boss volume pedal with the tuner out board removed and goop obscuring the fact. People didn't get what they thought that they ordered.
He sold guitar cables and claimed to have the cable and ends custom made to his special specifications, asking with many other false claims. They were made with off the rack belden cable and standard ends, doctored to obscure the fact. People didn't get what they thought that they ordered.
And there was the wah that he had designed, hand built vintage components for, used special pots only he could get, etc. which was a stock BBE wah with a changed make badge and goop to obscure the fact. People definitely didn't get what they thought that they ordered.
He got caught, claimed remorse and vowed to change. Of course that's the brief version. Each product had so many false claims made about what they were or how they were created, along with false claims about Mason's education, experience, and skills. He didn't design any of them. He didn't build them. He isn't an electronic engineer. He didn't finish his mom existent degree early because he's such a genius. And on, and on and on.
The very next product he put out was the boost. He claimed that it completely removed the volume pedal from the signal chain. This was the reason most gave for buying it. Turns out that was just another lie. It's no different thanusing a buffered volume pedal with a buffered boost after it. He also claimed it didn't change your sound when turned on. This was another slight of hand, as the buffer was always on, so it was simply changing your tone the same when on and off. He kept the charade up until he got caught and without admitting anything quietly changed his description of the pedal. Many who bought it still think they got a revolutionary boost that removes the volume pedal from their signal chain. They didn't get what they thought that they ordered.
With the Dynamic Distortion, he had been pretty open about developing a pedal based on the SD9, but fixing it's shortcomings. However, prior to the pedal coming out, his promo changed and started insinuating that his new pedal was a cross between a tube screamer and vintage fuzz. There post from people so excited to get this tube screamer with a fuzz added. Some of us tried to point out that that's how Landau described his SD9. Cue all the "It's not a modified SD9, it's a tube screamer with a vintage fuzz added" posts. Again when called out, slight changes to the marketing, no acknowledgement. Some people didn't get what they thought they ordered.
SSS supposedly painstakingly developed to match the sound of the Dumble amp. The amp turned out to be fake, the pedal a tweaked Orman boost. Are people getting what they think they ordered? Maybe, but if so, why delete all the posts questioning the amp and pointing out the origins of the pedal circuit? Why not come clean that this is an Orman booster that he tweaked to sound like this SSS clone amp? I think the market has proven that people would still buy that if it sounds good.
One of Mason's confessions when he got caught with the wah is that he's a chronic liar. He says he's struggled with it his whole life. That is at the heart of the whole issue, and the thing that continues to this day. In interviews, he's not honest about everything that has happened. He spins it so that it looks like he's confessing, but he's using the confession of the things that he can't deny, to hide the rest of what he did. He routinely deletes comments and post on his social media that point out the truth, or even question his current products. When he gets caught, he quietly changes the text on his website, but allows the perception that it created continue to sell products.
Mason seems to be a master at spin and marketing. He seems to be aware that if you repeat a lie enough, people start to think it's the truth. He seems to be aware that if you can put a perception out there, and silence anything to the contrary, even when that perception is shown to be wrong, the perception will live on. This is what he's done with with each new pedal. He's getting better at it and smoother at doing it in a way that less obvious, but he's still doing it. He's also used it to propagate the perception that the wah pedal was the only thing he did wrong and that it was made right to everyone that purchased one. No one got refunds for the other pedals that were sold under false pretenses, yet there's a perception that he made everything right."