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Don't you just love comparative advertising where they make comparisons without any, or with a very vague, comparator?Examples:"78% of the people surveyed said that they preferred <insert product name here>" - Preferred it to what? A kick in the goolies?"Your laundry whites will be four times whiter" - Than what, charcoal?"9 out of 10 cat owners said that their pets preferred kittystix" - To what? Being shaved with a rusty razor, dunked in vinegar and rolled in salt?Here we have yet more:"5x LIGHTER than a typical guitar amp" - What is a "typical" guitar amp?"As LOUD as your drummer" - Do you mean the drummer him/herself, or his/her drums?Why, why why? Aaaaarrrghhh!!"With the help of a shape that nature has crafted and sustained from the earliest life forms until today, we designed a product that redefines what guitar amplifiers should look and feel like".Clearly the product/company name is derived from Ammonoids (extinct marine molluscs with spiral snail shells), but I cannot see how an equiangular/logarithmic spiral shape helps to redefine an amplifier, other than to make you fearful that it might slowly slip away on a trail of slime when you stop for a break and go for a beer.
This looks pretty fully-formed, but the product itself is a little odd. I can't help feeling the speaker is a beer trap, for one thing...
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Just because I don't care, doesn't mean I don't understand." - Homer Simpson