OK, so clickbait title aside...I'd like to discuss this.
I spend far too much time listening to gear demos on Youtube. It seems to me that over the past 10 years or so there has been an ongoing homogenisation of guitar playing. When you hear people noodling (as they almost always do) you hear the same licks over and over, across many many guitar players.
[One example in Rock/Blues is: in the minor pentatonic scale, playing the root, then immediately the fourth above, then the root again, then the minor 3rd before moving onwards.]
I believe this applies to country and jazz guitar playing (classical has it's own problems, mostly to do with tone) as well. In jazz, the prevalence of certain bebop licks, in country certain bends and scale degrees etc that everyone does (with the exception of Greg Koch perhaps).
And it really bugs me.
I think what was great about the guitar in the first place was the opportunity for individual expression. When you think of all the great guitar bands of the 20th century - none of the guitarists sounded alike. You could recognise the tone, the phrasing, the note choice.
It seems to me no coincidence that rock music in particular has died - everyone studies each other, and gradually individualism is lost. Perhaps people are able to transcend their idiosyncrasies too quickly.
This goes for tone as well. The aforementioned Greg Koch alluded to this in his recent Kochness Monster TPS video - everyone's getting the perfect tone...things are getting too pretty.
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However, in terms of the things that I think you are referring to - It's no surprise. The number of guitarists out there now is vastly higher than it was. That is going to massively increase the number of generic guitarists. If the world consisted of 10 guitarists they could all find their own voice, but (according to Fender) there are 50 million guitar players in the world. For anyone to find any individuality in that lot requires a very special talent!
Fortunately it doesn't bug me at all.
Controversial opinion: his content is super interesting but his playing is meh at best and his tone absolutely sucks... i would never check out gear based off Trogly because he has this uncanny ability to make any guitar sound as exciting as cardboard.
And 90% of the time the gain levels are far too high and it's just mush.
Fancy a laugh: the unofficial King of Tone waiting list calculator:
https://kottracker.com/
That's not true for guitar playing in general.
YouTube demos are mostly for selling gear to people who are going to use it to produce generic boring music like the demos themselves. That's not a criticism, it's just how things are.
I watch Trogly's videos because I'm interested in the guitars. The history, the detailed specs. I skip through most of his playing demos because yes, he's not a good player - although that makes him relatable, as neither am I - but also because whatever the guitar sounds like, it wouldn't sound the same if I played it. In that respect I find all guitar demos pretty pointless.
And there's someone who's a great player, but I hate his demos. No matter what guitar he's playing, it's always the same clean-to-slightly-breaking-up, gnarly country jazz. If you're demoing a Flying V, Greg, I don't want to hear fucking jazz.
It's a bit like sport or sex, to me, much more fun to do than to watch others do.
I'm even more aware of that than I am of the pentatonic stuff. Modal playing over moody washes of slow moving chords. Bit of Gilmourish noodling to start, working up to a display of legato chops.
They complain there's nothing good on TV and there's no good music now, then they spend all their time watching, what amounts to, home made adverts, on YouTube!
It’s like you have this amazing expressive instrument where every note can have a different quality and they turn all these diverse ingredients into a boring creamy soup.