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This feels like accelerated decline and an asset strip by the new owners. It’s the property they wanted.
Bandcamp
My favourite WH Smith related memory is of buying something from the record counter in my local Smiths back in the 90s just as one of the middle aged women behind the counter was thinking out loud about putting on the Pulp Fiction soundtrack on the shop stereo. I told her she probably shouldn't.
Looking back, it would have been much funnier to keep quiet.
For anyone who doesn't know, here's how it starts:
Don't talk politics and don't throw stones. Your royal highnesses.
I was very surprised a couple of years ago when Waterstones opened a store in my local high street, in a location which was previously a Barclays bank and before that the Post Office. I don't know how well it's doing, but the last thing I expected to see locally was a bookshop. I hope it's there for a long time...
I also get the feeling there's a bit of a backlash against Amazon. They're the easiest place to go, but they're not always the cheapest any more and their website is badly organised, lacking in product information and dragged down by dodgy Marketplace sellers. I certainly look for alternative places to buy things, when I can.
So the buyers must have a different cunning plan this time.
Good footfall in the shops, and a decent online service. IME, staff are knowledgeable, happy and engaged, not the usual retail staff. Yes, you can generally buy the same items cheaper from Amazon, but there's still a good market that values being able to browse physical bookshelves. I've impulse bought a lot more in there than I have on Amazon.
The Smiths airport/train outlets are significantly profitable, with a pretty captive market. Expensive, but imagine the costs of running a retail outlet in an airport ...
If they couldn't make a profit out of WH Smith stores I'm struggling to understand what the business model is for something near identical. However, as my local Smiths is still empty next to a still empty former Wilko it would be nice to see something there.
That an empty unit is generating zero income isn't included in the calculations they use.