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Studio: https://www.voltperoctave.com
Music: https://www.euclideancircuits.com
Me: https://www.jamesrichmond.com
Football is rubbish.
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"GO COMPARE.... GO COMPARE !! - YOU CAN BE SURE WHEN YOU INSURE WITH GO COMPARE !!"
Offset "(Emp) - a little heavy on the hyperbole."
Anyway I pay my license fee, that's a far better funding model. For my money I get Radio 4 and excellent value it is. Plus some TV thrown in Free.
Since they have no way of knowing if you watch the ads, or if you do whether you respond positively or negatively, then it makes no practical difference to them if you deliberately skip them.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
...that I agree with everyone who hates online ads. They're pointlessly long, intrusive and as mentioned above, they just make people hate the product instead.
I was once asked to write some scripts for some ads to go before youtube vids. So I wrote a bunch of 7 second ads, on the basis that as soon as the 7 seconds were over, everyone clicked away. So my reasoning is that if you've only got them for 7 seconds, then make it over in 7 seconds and they won't mind so much.
The agency thought "Erm yeah, actually, I can see your point, but you can say more in 30 than you can in 7, so why not just say more?" The client said "What???? I'm paying for 30 seconds, I'm getting 30 fucking seconds! Get that maniac away from my products!"
Idiots. (You'd at least think they'd recognise that they could get four times as many 7 second ads for the same cost as one 30 second ad, but apparently not.)
I was once told that my job was to make people interested in the products, nothing else. If entertaining them makes them interested, fine, if facts make them interested, fine, if special offers make them interested, fine, just make them interested.
Pissing potential customers off was most definitely a no-no. Yet that seems to be the primary aim nowadays.
I now see why they don't use me any more.
Although don't go all Max Headroom on us…
It also reminds me of the radio ads which say something like "radio advertising is four times as effective as TV advertising in creating brand recognition". Yes it is… it's four times as effective at making people recognise the name of your brand AND THEN NEVER BUY IT. Possibly because the ads are four times as crap, I'm not sure.
Most ad people seem to not understand this for some reason. "All advertising is good advertising"… no it isn't.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
So you get an hour long uncut video that you want to watch, and there will be a couple of plugs, but they're relevant to the subject. Plus, as they're much shorter, you don't skip them anyway. And they're usually of good products that are worth considering, rather than the usual shit we're force fed. I discovered a product I didn't know existed from a chat show plug that was about 10 seconds long and decided it was worth a Google. Job done!
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