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Comments
Think it has some way to go, to be honest as found the website and choices a bit limited but you have to start somewhere.
Also please pick some more interesting colours if we are talking custom
I'm curious though if they make the bodies and necks themselves or just put them together?
For a new guitar company the price is very high end and the resale I can imagine would be very low. I was thinking originally they would be the Gordon Smith price range
The website is quite clinical. It needs to answer the question “why should I spend over £1000 on this guitar?” Good hardware alone won’t do it; it should showcase stunning woods, outstanding finishes and craftsmanship.
Question for the OP; what was it at the London Guitar Show which caused you to start following them? They should lead with that.
I think they have a battle on their hands, especially without a gallery of beautifully shot examples of their work.
The human element of ‘ bunch of group of young guitar enthusiasts starting this company here in the UK’ doesn’t come across on the website. It gives the appearance of a parts ordering and assembly process rather than lovingly handcrafting a guitar.
I think they should bring actual photos of finished guitars more central to the website. Appreciate that they’re still in the startup phase and may not have many guitars to show, but they should show off what they can do.
The pricing is a tricky one. I have no idea of the economics of running a custom guitar shop, but they’re asking a high price at the outset without a reputation to trade on. I’m sure @StormshadowGuitars, @FelineGuitars and @GoldenEraGuitars could tell tales of what it’s like trying to get off the ground, but I’m sure there was a bit of a money-burning period of making guitars, growing a reputation and, for all I know, selling at a loss before they became established.
Are these guitars cnc machined or made by hand ? I have no idea from the website. I specced a strat type for just over £1600. I could probably buy a new MIA strat for the money so where’s the u.s.p. that’s going to make me buy a core ?
A UK luthier once told me that his accountant told him that he needed to sell guitars for £2k each to make a living. I can understand the pricing but they need to show where the value lies in spending the money. This would also help resale values to hold.