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Ad reach is patchy, targeting and timing are flawed, - please consider actual posters and information in the actual real world.
I've missed gigs I'd have gone to despite walking past or drinking in the relevant venue in the weeks before. I've seen social.media promotion that gets into my timeline one the day in question and never before.
Creating a Facebook event and sing people to share it isn't promotion.
(This frustration aimed at my experiences, not at you)
Chat to the venue about promotion and give them what they need. Our website has posters and printables for download with QR codes to our video media/audio channels to make it easy.
At the link at the OP, there was no video / showreel.. so it was scanned but skipped by me. Just words but no real content. An embedded video promo would grab attention.
His position was that it was the exclusive responsibility of the bands on the bill to bring people to shows, and therefore the bands' fault when there are never more than 20-30 people at his shows.
Mine was...on the toilet circuit, the majority of audience members who show up for the whole show will be there because they a) like the venue and know they put on quality bands, or b) because they know the promoter always puts on quality shows. All of the other people, who've usually been browbeaten, begged and/or guilted into showing up by their mates (one of the bands), will largely show up to watch one band and then go home.
This was borne out of the fact that all of the most enjoyable shows I've ever played were at venues known for our type of music and which put on bands they know their audience will love.
Ergo...stop putting on shows, consisting of shitty three-chord pop-punk bands who can't get a gig anywhere else, based on pay-to-play and threats of being blacklisted if they don't bring enough people, and start actually promoting and building a fan base around the venue itself.
It's a Saturday which should be a winner. I've no idea of the pub or location are good but I'm assuming they are.
Have you got support acts lined up? They ought to be begging to play and will be keen to promote who they are supporting. I recently got a lucky call to support his mate Mark Morriss (Bluetones) and managed to sell a few tickets during the latter stages of lockdown.
I would also expect Nigel to be promoting this on his own social media, so share his posts etc.
A local promotor to me does quite well. He posts live videos of the bands in advance, he asks questions like "do you remember this 2004 hit?" and "best song by XXXX?" to get some interaction going. I think it's a long game though, there's no quick win. If this is your first gig at this venue then people might not be sure.
Exactly. It's like opening a restaurant with a bad chef, working with low quality ingredients, and then saying that's all you can afford to do because there aren't enough diners.
I agree that a lot of people have preferred venues so if the Hop and Hazelwood isn't somewhere that is normally busy on a Saturday night then it's going to be an uphill battle. Took me five minutes to work out where it is so for Clark/ Dodgy fans who might make the journey half a line about the venue wouldn't hurt.
I've not met a promoter in the context of gigs who ever did more than #1 and #5 in your list...
Another thing which may go against you (though I don't know the venue/location) is that your post says tickets are available at the bar. That pretty much limits advance purchases to those who live nearby, or who will be going to another gig in advance.
You should definitely look at eTicket options. I frequently go down to Cambridge from Peterborough to see decent bands at a pub venue. If I had to get physical tickets in advance I just wouldn't bother.