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https://soundcertified.com/speaker-ohms-calculator/
I've played with plenty of guitarists who had the same attitude to tuning - "It's close enough for jazz".
The ad seems to say that it's on Tottenham Court Road:
"All our competition for guitars is behind us in Denmark Street which is a destination street for musicians and allows them to browse all the shops in one street.. There is no direct competition nearby as we are the only specialist retailer."
Don't talk politics and don't throw stones. Your royal highnesses.
I wouldn't go near any business unless you margin is at least 35%
ToneControl - profit, broadly, is what's left in your hand after all your costs, which includes wages, for everyone. The owner may in fact not be salaried or salaried very low, but that would be amongst your first questions. If the stated profit doesn't include owner pay, then in reality it will be naff all (profit), making the busines worth sweet FA.
That's what you have to watch in these valuations - what's the actual true profit, and what's the multiple (on the profit) that's driving the valuation. On a retail business, that multiple shold possibly be as low as 3 or 5, never 10.
Turnover is largely irrelevant. You're looking a) for decent profit, and b) steady reasonable turnowver, as obviously it drives a), but without good profit, you are stuffed regardless.You wil be floggin a dead and expensive horse
Remember, it's easier to criticise than create!
Buy a flat in London. Rent it out. You'll make more money.
and when you get down to 3x you're basically running a marginal business...and at that point the business becomes a complete nightmare to run and becomes nothing but stress...all the fun of being surrounded by guitars all day is gone when you are so close to shutting down every day.