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I've just had to upgrade my pro-tools 11 setup to pro-tools 12 with the rolling yearly support package, which I think the whole thing is a disgrace,
you buy a product, they admit bugs and fix them but then make you pay for fixing those bugs on the product you've already paid.
I had to upgrade to 12, as despite 11 being still in "support" the view is that no more fixes will go into 11 unless they are mission critical which forces (and works) people like me to opt into the support contract per year.
Now to find out they have forced a huge number of pro-tools users into this model to get a much bigger revenue stream on a yearly basis, I find they are laying off staff.
Pro Tools is already understaffed with developers and support people, now they force you to pay for support and they are lowering the number of developers and support staff that my subscription is paying for.
Avid....poor show.
Avid need to sell this product to someone who wants to invest in it as a smaller revenue generator.
Price aside the other problem that faces Avid is their target market. They have always aimed at the pro level. If you are new to recording then nowadays you have a plethora of DAWs to try and see what suits and Pro Tools certainly isn't the most accessible of all, plus even in the low end range up until recently you needed dedicated hardware with made switching a bitch. So as a result the can't really compete with a lot of other DAWs for the newcomer or amateur recordist market.
Then you have the pro end of the market which at one time was fine because there was a.) People seeing the benefit of investing in better usability and capability of software and b.) A kind of studio arms race where often interfaces alone were enough to sell a studio's virtues.
When I started working with Pro Tools in a professional sense it was limited to 32 tracks (and that seemed a lot) but these could get used up very quickly. As a result a lot of studios were using Logic for the bulk and Pro Tools for final mixing. However each time Pro Tools has progressed we have bought more and more into it but inevitably it had to get to a breaking point where we had all we need and upgrading became and expense and a risk, rather than a possible necessity to ease workflow.
The change in the music market itself was also an issue for Avid and I said a good few years back that the rise of Ableton was going to give them an issue. To me Ableton bridged that gap between the ease of making music on a PlayStation and professional recording. People ask me why I use and stick with Pro Tools and the answer is that I am a control freak from a compositional point of view. I record and program everything and very, very rarely unless specifically asked by a client use loops or pre-sequenced stuff and if I do I am well versed in doing this in PT. This left Avid and left them with a choice between pissing off their current client base with potentially clogging up the software with DIY gadgets and trying to sell me 'improvements' I don't need or sticking by their principles.
The world of software is always going to end in reduction as not only does the foundations of new versions remain the same, new ideas and saleable improvement become harder to find and even the engines they use to develop their own software improves and ultimately need less man hours to develop.
I remember seeing a news report when there was a big media pant-wetting about Windows 7 being released and everyone scrambling to upgrade. They interviewed a professor who was head of computing at Cambridge and had worked with Turin and co. He said that all the computers in his lab still run Windows 98 because it runs flawlessly and that far too many people obsess about 'improvement' or software fashion rather than concentrating on practical use. He said that this isn't so much of a concern for the consumer market but can be devastating for businesses and he recommended to any business he advised not to upgrade until a program had been out for around three years. He said ask yourself this question "Does it do all I NEED it to?". It's an obvious question we neglect but as a result I'm still running Pro Tools 8.
Studio: https://www.voltperoctave.com
Music: https://www.euclideancircuits.com
Me: https://www.jamesrichmond.com
Football is rubbish.
You often don't know you need something until you try something new. For example, AC in cars - never understood why you'd want it until I first got it. No going back.
Development for development's sake is often pointless, but equally it can be a case of not knowing what you are missing. Old Rumsfeld's unknown unknowns.
Feedback
Studio: https://www.voltperoctave.com
Music: https://www.euclideancircuits.com
Me: https://www.jamesrichmond.com
Football is rubbish.