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Why do you think these additonal viewers will come from? Women who don't know about women's sport, or men who don't know about women's sport?
2. Ratings and merchandise sales reduced significantly with the introduction of Peter Capaldi.
3. So if the new Doctor boosts ratings and sales to Eccleston levels, do you then keep the Doctor female?
Even the female curling teams at the Olympics looked more athletic and fit.
Remember, it's easier to criticise than create!
As for the men's semi final that was an exercise in tedium while awaiting Nadal & Djorkovic to arrive on court.
Do male athletes really underestimate their female counterparts? I wouldn't imagine they do, in fact, they know better than anyone the amount they sacrifice day in and day out to play at the highest level, but at the same time, it can't be debated that men play more tennis than females do.