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In one video the interviewer asks him a question which hints that the SE line of guitars, are budget instruments. You could see Paul was a bit narked by it. He responded by saying his goal was to produce a range of quality instruments aimed at customers who couldn't afford a US model.
Saying that the guitar has to be well built. Because if you are a beginner, nothing is going to stop you learning more than if your guitar has badly finished frets, is poorly made and doesn't stay in tune. He went on to say that the SE's are used by many Nashville session guys. And that the guitar has his name on it, and he takes enormous pride in that. Basically for him he's not hocking his name for the sake of it.
His enthusiasm and drive is refreshing. I know PRS guitars aren't for everyone, and some people think they are for dentists (which is fine, no hate on that). But it's like anything else if we all liked the same thing, then life would be very drab. Echoing what noisepolluter said , If all CEO's had as much passion as Paul then we'd have some killer guitars.
Of course they don't they worship at the alter of Dyson & Alan Sugar.
Britain likes sporting success and if your making money. Beyond that....
We are talking almost 20 years ago a lot could have happened in that time had the company made the sort of profits PRS did