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For example:
http://www.thesupernatural.band/
Mostly our gigs are repeat bookings. We have enough regular venues to keep us gigging at the rate we want (average 2 a month). Plus a couple of new places from cold calling.
I had spoken to agencies but they either weren't interested or were only interested if we could be as flexible as they wanted. We could have played a lot of gigs but often short notice and/ or long distances and we weren't interested.
If you are a weekend warrior type band as we were it's just calling around. Probably more useful than that some venues like to be active on Facebook so if you PM through there you get to the right person which almost never happens over the phone.
We haven't asked anyone for a gig for three years, in fact we turn down quite a few because of existing bookings.
It did take a couple of year's worth of hard work to get to that point though, almost exclusively done by me and the singer.
We have two members of our five piece who've never got us a gig and don't seem interested.