With reference to this thread,
http://www.thefretboard.co.uk/discussion/comment/2174142/#Comment_2174142 and totally without prejudice, it struck me that so often the buying of a guitar is taken on looks, spec or snake oil from a picture and description on the inter web, that the purchase would fall into the buying a piece of art as opposed to buying an instrument bracket.
I for one would buy a Didonato tommorow, finances permitting, because I think they look fantastic and therefor expect them to play like butter and sound amazing. I have no experience of wether they are as good as a Marlin or Custom shop strat.
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Same with guitars.
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I mean if you’re shopping for clothes you don’t just grab anything off the shelves as long as it’s sewn together properly, just like you’re not going to buy any guitar as long as it plays well.
For me it’s got to both look good and play well (then I usually look at the price and utter an expletive).
With most things we buy, or at least a lot, we enjoy using things that we think look nice. Sometimes some people might be being fooled but it's also normal to want a guitar that looks nice without believing it affects anything to do with how it performs.
It might be silly for someone to just buy the guitar they think looks the nicest in the shop (or might not be if they're not fussy about other aspects) but once someone has decided on a guitar that suits the sound they want and that they like the feel of - there's almost always at least several options for looks.
I think that if anyone genuinely didn't care at all about how something looked and only how it performed then it would be a very small minority of people. To me, asking why someone would care how a guitar looks is like asking why someone would put a poster up on a wall when it won't affect how well the wall keeps the weather out and the heat in or why someone would put a GnR sticker on their maths folder when it won't affect how well it keeps their homework together.
I think anyone questioning caring about the way a guitar looks could look at their own life and surely find some examples of things they've done purely to enjoy something looking nicer. If there really are people who only wear the most plain clothes, only have plain white walls and no artwork etc. up and don't get any joy from aesthetics in life I'd feel very sad for them.
I'm sure I remember seeing a video that was something like comparing the sound of a Tele and a Strat (or something like that, I have a feeling I might even have posted on here at the time ranting about it lol) and on the Tele example they go straight to country chickin pickin then on the Strat they play some SRV on the neck or some Nile Rodgers stuff.
It's not then comparing what the actual difference the guitars themselves have, it's just showing the styles they're typically used for.
I can buy an LP Studio which will look very conventional and sound OK or I can buy a Tokai which will look very different, maybe be better made and maybe sound better too.
If they sound the same and are of equal quality, what other factors are there to take into account other than looks?
Whatever I buy, it’s only job is to be reliable and make me happy.
It doesn't make either of them art just because you didn't try it out first.
I buy guitars because of how they play, or how I think I can make them play with a decent setup.
I care about neck profile and feel, fret size/radius, guitar weight/balance for the most part.
After that it is pickup configuration, whether it has a trem or not (and which trem), is it hollow or solid and then wood choices.
Very last in this is 'how it looks'.
Consequently I have quite a few guitars in colours I wouldn't ordinarily go for, or unusual designs (headless/ergo) and mostly hang on to them.
I can only think of one guitar I sold in there last 5 years.
I only ever really bought a guitar based on looks, which was a Gibson ES-295.
It looked incredible and everyone commented on it- but it was difficult to play and onstage feedback was a continual nightmare.
Never again.
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. I’ll do a NGD when it arrives.
That's true. I've got 3 of them I use for my Shadows tribute band.