U2 to run fender?

grungebob

http://m.billboard.com/entry/view/id/89794?sf26722690=1 bono and the edge join Fender's board of directors

impmann

I thought Bono was anti corporations...

xwolf5150

Bono owns his own investment bank so he's very switched on.
This could be a great thing for Fender.

ICBM

Will there be a signature Edge model Fender for every song in the U2 catalogue?

gilby

I always picture "the edge" playing explorers more than any other guitar. Guess I'm old.

richardhomer

Do they own Parker yet? Presumably they'll have to make The Fly now. The road the factory is on will probably have it's name removed....

underdog

gilby;253364" said:

I always picture "the edge" playing explorers more than any other guitar. Guess I'm old.

Was my first thought too, I've seen him play strats, teles and les Paul's but I associate him with an explorer.

richardhomer

There going to have to buy Danelectro as well, aren't they?

Evilmags

Bono is the world´s richest rock star thanks to an early google investment. Has a long track record on tech investment and is respected in the sector believe it or not.

matt1973

Well there was the all-black Strat he used quite a lot back in the day. 

Not quite sure how this will help sell more of their 50+ year old guitar & amp designs to a fiercely loyal customer base. If ever there was company that should be easy-as-pie to run, it's Fender.

richardhomer

I'm sure they'll take Pride in their new roles.

musteatbrain

Have you seen their Supply Chain and the other companies in the group? It looks far from easy!

Dave_Mc

Evilmags said:

Bono is the world´s richest rock star thanks to an early google investment. Has a long track record on tech investment and is respected in the sector believe it or not.

Well I suppose I can take some meager comfort from the fact it's not due to his music...

richardhomer

Dave_Mc;253451" said:

Well I suppose I can take some meager comfort from the fact it's not due to his music...

If he's had business success before, I suppose this is A Sort of Homecoming...

Nunogilberto

It could either be a Bad thing, or a Beautiful Day for Fender...

richardhomer

And if it all goes t1ts up, they can always do an insurance job and have an Unforgettable Fire....

Nunogilberto

I wonder if Bono is an advocate of Bullet the Blue Sky thinking?

monquixote

I Boy think October this War is The Unforgettable Fire an The Joshua Tree interesting Rattle and Hum development. 

Am I doing it right?

richardhomer

Nunogilberto;253467" said:

I wonder if Bono is an advocate of Bullet the Blue Sky thinking?

I suspect he's somewhat autocratic - quite prepared to do what he wants With Or Without You.

richardhomer

monquixote;253468" said:

I Boy think October this War is The Unforgettable Fire an The Joshua Tree interesting Rattle and Hum development. 

Am I doing it right?

One can't blame you for trying....

JDE

To fit in with their anti-corporate (though not really) stance, they're going to de-logo everything.


Wait for it.




Where the Strats have no name.