I'm not an experienced guitarist.....more of a perpetual beginner .....but here is my Fender experience.....
I've always had a negative view of Fender. From afar, they just seem to cynically fill every price point with a range that is baffling to new guitarists. I didn't like the xenophobic smell attached to the tiering of Mexico vs Far East vs US made. Closer up, the more affordable instruments I tried seemed to have shoddy workmanship and overall lacked a quality feel. Made me think that it was done deliberately to plant the thought that to get a quality instrument you need to get a US made model. To me, a mid priced (not bottom end) item shouldn't have significantly poorer QC than a high end item, just perhaps fewer features or different components.
To add to my perception, my experience of owning a Blues Junior was very negative - I hated it for its shrill treble and hair trigger volume control.
So, Fender were just a company I had decided weren't for me. Until....
whilst my main guitar was a PRS DGT which I was more than happy with, I had quite a high value unused guitar kicking around (which I'd bought in a moment of insanity) and so I decided to trade it in against an instrument which might not replace my DGT as my No. 1 but would at least see some use.
Bottom line - I got a CS Fender Strat recently which is GREAT and is now my No.1 guitar. It's not perfect but it is a really good instrument and it's made me rethink my view of Fender as a company. I'm still not sure what that revised view is exactly, but I do appreciate that they do make (at least 1) great instrument.
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More like John Mayer's polar opposite.
BTW my Fender is not American made but is awesomesauce. A lot of the "You gotta buy American to get a good guitar", is from Americans who don't know any better.
Ringleader of the Cambridge cartel, pedal champ and king of the dirt boxes (down to 21)
My No1 is a MIJ Gretsch. Now that confuses americans!
It seems that Fender is going through a lot of change at present. My personal opinion is that it's perfectly valid to try to cover a wide range of price-points; it's good business acumen. I also think a lot of their cheaper guitars are very good too.
Then again, I'm old enough to remember Auditions (Woolworth's own-brand), Zentas, Hondos and various other horrors.... If you took a close look at some of those, I think you'd feel lower-end Fenders are pretty good.
Complete rubbish.
And you try telling that to the kids of today - and they won't believe you!
I do think their line needs a prune - I'm sure the Pawnshop range and a few of the FSR lines are created to remove excess stock of certain parts, but if you've based your entire business practice on modular builds, then this isn't uncommon in any other industry, so I think it's justifiable, certainly. So what if I think the Jazzmaster body with Tele pickups (or whatever) is minging? I just won't buy one! You can't please everyone all the time, but whether my budget is 200, or 500, or 1000, or 3000 quid, I'm pretty sure I could get a decent Fender. Plus, if you have the time and skill, you can always get something pretty close and mod to your taste anyway. I'd much rather a Fender than a Gibson - if I wanted a Gibson derived shape, I'd look to Japan before Nashville, these days.
Fwiw, I think the PRS SE's tend to be very well setup, at least the ones I've tried have been, but then they're not made in anywhere near the same quantities as the MIM Std range. Not saying it's acceptable - price and quality should always be roughly in line, but that's the difference between mass production and high production, IMO.