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From the article:
Ella Smillie, a policy expert at CAP, told the BBC: "There is nothing in our new guidance to suggest that ads can't feature people carrying out gender-typical roles.
"The issue would be if in that depiction it suggested that that's the only option available to that gender and never carried out by someone of another gender.
"So for example if you had a woman doing the cleaning, we wouldn't anticipate a problem. But if you had an advert with a man creating lots of mess and putting his feet up while a woman cleaned up around him, and it was very clear that she was the only person that did that at home, that's the kind of thing that could be a problem."
It's PC gone mad I tell ya!!!!
My Trading Feedback | You Bring The Band
Just because you're paranoid, don't mean they're not after youWhy the marketing gurus gave those meerkats a slavic accent is beyond me, but hey, I’m not in advertising.
Usually banks, "with you on life's journey..", that kind of bollocks.
If I phone my mates they answer the phone, not put me in a queue for half an hour.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
It doesn't however, detect if you go to another Browser or play the odd game until the piffle is done with.
The C5 player is worse, in that if you accidentally mis-click the small box with which to expand or reduce the player window it dumps you out the whole caboodle and you have to relocate the episode and start all over... Ba$tards...
I found the ads were tolerable, and as a bonus they got fewer in number with each break the longer you watched something. Towards the end it was pretty much only 20 seconds of Lexus sting and you were back in. Lately it’s been jacked right up to the full three minutes each time though, not sure if it’s just for Christmas but it’s noticeable.