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Entertainment is more important than supreme talent - especially on a platform like YouTube. There, you have to be competent-to-good, but have a very good idea of your target demographic and how to play to their preferences, and have a very good business sense. Being the greatest guitarist is irrelevant in that context (Rob even says that while his success is built on being a guitarist, he's not even the best guitarist in his own band - either of them).
Basically...being a great guitarist gets somebody to marvel at your talent for 30 seconds and move on. Being consistently entertaining gets them to subscribe and grows your audience.
Too right!
I'd love to look like him and have his wonderful sense of humour.
Apologies for that. Perhaps it's some form of right of passage in this place.
For the record, I enjoy the chappers and the captain vids, especially the blindfold ones. I think the guys have a good rapport. All the best to them I say.
We get it ffs.
I dont have an issue with him at all. He can do videos where he wants and for who he wants. I occasionally watch the blindfold challenges for a bit of light hearted viewing.
• Youtube - https://www.youtube.com/@Goldeneraguitars
The irony of the “Rob Chapman Rule” being stated in a thread about Rob Chapman is not lost on me.
Play the ball not the man...
Consider this fair warning to all.
• Youtube - https://www.youtube.com/@Goldeneraguitars
If someone puts themselves out there as much as he does, he's bound to attract detractors as well as devotees.
I would have thought that having spent so long cultivating an enormous subscription base through that 'top gear with guitars' style USP, they'd have had a tight control on them giving that recipe to competitors.
I know that there is a certain incestuous nature of youtube guitar faces, and especially between TPS/andertons/spender/robs own channel etc etc, but I'd not seen collaboration with a key competitive retailer.
As for the brand promotion aspect, yes I'd expect it across as many channels as possible, but I'd also expect more of a brand focus piece than a shootout type that is Andertons' bread and butter.
As such it just seemed so similar to the Andertons content, using Andertons 'talent', but from a direct competitor.
Hence the thread. Any thoughts?
The conversation is about his material, his music etc. The Rob Chapman Rule is to prevent the descent into personal (insulting) comments about the man himself, which are just unnecessary about any artist when discussing their output.
Get over it.
• Youtube - https://www.youtube.com/@Goldeneraguitars