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And I'd venture to suggest that something akin to positive discrimination is very much the answer here. Start doing drugs trials with both mixed and separate sex subjects so we can see if the drugs should be sold as more likely to work for one sex or both.
The one I remember is that ibuprofen works better for men than for women, and codeine works better for women than for men - as a broad average in both cases.
You can still helpfully indicate size across one range of non-sexed clothes.
We've done the subconscious-sexism thing here a few times though so this conversation is unlikely to end constructively.
I don't think "has room for a pecker" and "extra bagginess for boobs", while "helpfully indicating" the cut, would fit with their advertising ethos.
Clothing design is gender-specific by its very definition, whether you want to accept it or not, unless you just want extra-baggy clothes for everyone. It's nothing to do with sexism, and everything to do with actual biology.
How do you feel about going shopping for their clothes, and having to feel around the crotch of the trousers and pants to check whether it'll fit a boy or a girl in public?
Or, if you're a bit shy, how do you feel about buying some clothes for them online and then having a 50% chance of having to send it back because it's the wrong cut and your kid refuses to wear it because it's uncomfortable?
I can't believe that people are so stupid as to have reached an age where they're competent enough to get to a forum like this and yet still haven't noticed that girls and boys are different shapes, or at least not made the logical leap to "Maybe a different shaped body needs differently-shaped clothes".
Fucking mind-boggling.
And you surely can't be claiming that all girls have exactly the same body shape, not that all boys do. So the question of fit still applies.
Absolutely fine if it's only difficult to buy clothes for them for 2-6 years. Don't know what I'm complaining about, really. I'm sure parents won't be bothered at all. It's not just about the bumps, though. It's about the overall shape.
Believe it or not, I'm actually pretty happy about this. John Lewis are our main competitor for generic school clothes, so them committing commercial suicide in our sector is a proper bonus.
Fit still varies so with or without this policy you still need to check things fit your individual kids anyway.