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Comments
You do if it's a Gibson!
I would agree that some stores let new guitars become seriously dog eared and as such what is legally new, in the sense of it has never been sold, is in reality now shop soiled/ex-demo - I think dead strings and a guitar covered in finger marks on a new guitar (or indeed used) is bad news - ditto for seriously out of tune and badly set-up examples - Retail ready is a phrase that the Americans like to use, that ensures the showroom and stock is prepared for sale - Adjusted and displayed accordingly, so you can correctly evaluate it
In reality I find the large majority of customers treat the guitar in the store with respect and evaluate them accordingly - as such all new guitars are new and stay that way - yes the odd accident happens and stock can be re-priced accordingly
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
And just to reinforce the point - my old job was preparing guitars to 'retail ready' condition. So, I'd have a team of guys unpacking them, putting them on racks and then wheeling them into a group of techs who would check the set up to a set specification (ie nut height, relief, action, intonation) and then play test to ensure that everything functioned as it should, rectifying any faults as necessary. Then the same team of guys would polish and repack the instruments to be shipped to the stores.
The reason for doing this? If you leave guitars sat in boxes after shipping them halfway around the world, when the arrive at the stores they often don't play at their best and the strings are often tarnished etc. Some manufacturers do this - or ship from central European warehouses direct to shops without any form of checking in between. Therefore, if you are buying an "untouched by human hand" sealed box, you may need to have the skills to set your new purchase up so its playing at its best...
As I keep saying to folks, a guitar isn't like an amp, or a pedal or a washing machine... if you store it for long periods in a warehouse, then ship direct to a customer without any professional checking/setp in between its unlikely to be at its best when it arrives. Sadly, a lot of guitar companies and distributors are run by accountants and not musicians, and don't understand this concept - and hence why I sadly no longer do that job, as the work dried up.