Literally selling Snake Oil...

fretmeister

Proper piss taking would be to gloop the circuits... but use a transparent gloop you can see through.

prlgmnr

fretmeister said:

 a transparent gloop you can see through.

They already have their Youtube channel.

bingefeller

english_bob said:

bingefeller said:

english_bob said:

bingefeller said:

Very smart marketing by Chappers. 

Is it? I must have missed something. What's so smart?

Not sure if you honestly don't get the irony or if you're trying to be funny but the term "snake oil" gets thrown around the guitar industry all the time when companies make effects / amps / guitars claiming they having done something different no other company has. 

Chappers has now called his company Snake Oil.  The marketing blurb suggests he is offering something no other company does.  He is using the term snake oil and has designed the marketing in a way that pokes fun at the pretentiousness of some companies. 

Yeah, I got that. I just don't think it's very funny. Not that I don't think those companies shouldn't be mocked, just that at the end of the day they're still selling the same old Tubescreamer clone and trying to pass it off as something new and original.

Putting an "ironic" name on it seems less of an insult to other pedal companies and more of an insult to customers- "you know we're bullshitting you with "ironic" branding, but give us your money anyway".

Its a very British spin on it IMO  

impmann

Sorry I don’t understand why someone would buy these.
I ‘get’ the attempt at humour - Americanism aside.
Why would I buy this and not a different brand? What is the USP? 

I don’t think the association with Chappers is really relevant in such a crowded market.

(Oh and for the record - it’s *not* very funny... and it reminds me of the Reggie Perrin “Grot” shops — ask your parents)

digitalscream

english_bob said:

bingefeller said:

Very smart marketing by Chappers. 

Is it? I must have missed something. What's so smart?

#1 - Rob's fans (and those invested in the brand) have been asking him to bring out a pedal range for six or seven years now, and not many of them care what the pedal circuits actually are. He's giving people what they want to buy.

#2 - The US market is where he's aiming these things. The UK market is piddling-small by comparison. That's why this is announced for NAMM and not one of the UK shows, just like every other CG product.

MattBanshee

Reskinned Biyangs?

ICBM

impmann said:

(Oh and for the record - it’s *not* very funny... and it reminds me of the Reggie Perrin “Grot” shops — ask your parents)

Grot would have been a fantastic name for a British-made overdrive/distortion pedal!

GoldenEraGuitars

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

thecolourbox

It's about as convincing as if you thought going to a Bannatynes health spa would make you resemble Duncan himself

Strangefan

You know what , I was thinking just the other day how  there is know where near enough boost/od/distortion pedals about, and was wishing someone would bring out a range so us commoners could get our hands on such rare beasts.

Sassafras

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

digitalscream

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

The bulk of our members can't. That's because - without wishing to make anyone feel old - the membership here is mostly-middle-aged-and-over, which is absolutely not the demographic his videos and his products are targeting.

It's not much different to the way that 40yr olds at the time couldn't understand why Ren and Stimpy were popular, or Beavis and Butthead. It's humour and entertainment for a different generation.

GoldenEraGuitars

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

It’s not “love”, I just don’t go out of my way to dislike the man. He hasnt done nothing wrong, has he?

But as Lee said, the demographic of this forum isn’t his target market. Well, maybe a few but certainly not the majority.

I can’t see myself buying a pedal but I’d be interested to know what they sound like.

thecolourbox

I don't really care if they are anything to do with Chapman or not to be honest, they look very generic like those trendy Barber shops that charge £35 for a short back and sides atnd try to shine your shoes, and I bet they'll just sounds like another overdrive pedal

Octafish

digitalscream said:

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

The bulk of our members can't. That's because - without wishing to make anyone feel old - the membership here is mostly-middle-aged-and-over, which is absolutely not the demographic his videos and his products are targeting.

It's not much different to the way that 40yr olds at the time couldn't understand why Ren and Stimpy were popular, or Beavis and Butthead. It's humour and entertainment for a different generation.

But that's the odd bit as Chappers is a porky, balding middle aged man. You'd think the kids would find him hard to relate to, not other porky, balding middle aged men. His humour even seems pretty dated, reminds me a bit of Red Dwarf fans in the 1990s. Hey ho, he's living the dream so he's the one laughing...

GoldenEraGuitars

Octafish said:

digitalscream said:

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

The bulk of our members can't. That's because - without wishing to make anyone feel old - the membership here is mostly-middle-aged-and-over, which is absolutely not the demographic his videos and his products are targeting.

It's not much different to the way that 40yr olds at the time couldn't understand why Ren and Stimpy were popular, or Beavis and Butthead. It's humour and entertainment for a different generation.

But that's the odd bit as Chappers is a porky, balding middle aged man. You'd think the kids would find him hard to relate to, not other porky, balding middle aged men. His humour even seems pretty dated, reminds me a bit of Red Dwarf fans in the 1990s. Hey ho, he's living the dream so he's the one laughing...

But he’s been a prominent YouTube celeb for a decade now. That means the guys Lee is referring to were mostly 50 when he became noticed online in 2008/9. The “kids” who followed him when he started making lesson videos a decade back were 16,17,18... they’re now closer to 30. Time doesn’t stop moving..

digitalscream

Octafish said:

digitalscream said:

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

The bulk of our members can't. That's because - without wishing to make anyone feel old - the membership here is mostly-middle-aged-and-over, which is absolutely not the demographic his videos and his products are targeting.

It's not much different to the way that 40yr olds at the time couldn't understand why Ren and Stimpy were popular, or Beavis and Butthead. It's humour and entertainment for a different generation.

But that's the odd bit as Chappers is a porky, balding middle aged man. You'd think the kids would find him hard to relate to, not other porky, balding middle aged men. His humour even seems pretty dated, reminds me a bit of Red Dwarf fans in the 1990s. Hey ho, he's living the dream so he's the one laughing...

To take the previous examples...do you believe that Ren and Stimpy and Beavis and Butthead were written and performed by 11-16yr old schoolkids? No, they were created by a 36yr old nerdy-looking guy and a slightly-overweight, balding 31yr old bloke respectively, both roughly the same age as Rob Chapman when he started gaining traction.

You don't have to be part of a demographic to be able to create something that appeals to members of it.

Octafish

digitalscream said:

Octafish said:

digitalscream said:

Sassafras said:

lonestar said:

It’s a clever move for the brand to move in to pedals seeing as ( @digitalscream pointed out) his fans have been asking for them for quite some time. For anyone who follows him who can’t stretch to buying a guitar the pedal is a good entry level product.

I still can’t understand the Chapman hate around these parts. It’s just a few pedals.

I still can't understand the Chapman love.
He's just a businessman, it's not like he makes the things himself.

The bulk of our members can't. That's because - without wishing to make anyone feel old - the membership here is mostly-middle-aged-and-over, which is absolutely not the demographic his videos and his products are targeting.

It's not much different to the way that 40yr olds at the time couldn't understand why Ren and Stimpy were popular, or Beavis and Butthead. It's humour and entertainment for a different generation.

But that's the odd bit as Chappers is a porky, balding middle aged man. You'd think the kids would find him hard to relate to, not other porky, balding middle aged men. His humour even seems pretty dated, reminds me a bit of Red Dwarf fans in the 1990s. Hey ho, he's living the dream so he's the one laughing...

To take the previous examples...do you believe that Ren and Stimpy and Beavis and Butthead were written and performed by 11-16yr old schoolkids? No, they were created by a 36yr old nerdy-looking guy and a slightly-overweight, balding 31yr old bloke respectively, both roughly the same age as Rob Chapman when he started gaining traction.

You don't have to be part of a demographic to be able to create something that appeals to members of it.

Not sure it's the same. As someone who watched Ren and Stimpy and Beavis and Butthead as a youth I had no idea who the creators were or what they looked like. I didn't even think about who they might be, the public face was the cartoon characters and that's who we went around the playground talking about and quoting, not the uncool creators who hid behind their creations.

In contrast Rob Chapman is the public face. I'm just surprised he has the appeal to younger people that he does. He reminds me of a school mate's uncool older brother. As much as I can't stand someone like PewDiePie, I can get why teenagers like him and think he's funny.

Sassafras

FWIW I still love Ren & Stimpy.
Not so keen on Andertons vids.

Octafish

Sassafras said:

FWIW I still love Ren & Stimpy.
Not so keen on Andertons vids.

Watched both, but I was more a Beavis and Butthead fan. Ultimately, Southpark is the best though, guess at heart I'm pretty puerile .