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According to a report in the New York Times, the US Guitar Center retail chain is once again facing bankruptcy, with the possibility that it will file for protection as early as next month.
The company, which is reported to have missed a $45 million interest payment in October, leaving it with a 30 day 'grace period that could end in default...' is no stranger to financial difficulties. In January 2018 USA Today claimed it had about 18 months to refinance more than $900 million in debt scheduled to mature in 2019.
Earlier this year, having missed an interest payment, GC agreed a 'distressed debt exchange' resulting in rating agency Moody's downgrading it yet again, saying: 'The CFR, PDR and unsecured notes downgrades reflect the increased probability of a debt restructuring due to the capital markets disruption caused by the coronavirus outbreak, as well as expected significant earnings declines in 2020 due to temporary store closures and declines in discretionary consumer spending. In Moody's view these factors, together with the company's high leverage and approaching 2021 secured notes maturity, raise the company's probability of default'.
While the immediate concern will be the fate of Guitar Center's nearly 300 stores and its employees, industry observers have called attention to the potentially devastating effect a bankruptcy could have on the MI industry as a whole if manufacturers, already suffering due to the effects of the global pandemic, suffered significant losses.
Overall, Guitar Center is reported to be carrying a total debt of $1.3 billion. While it might be tempting to attribute its problems to the difficulties faced by all 'bricks and mortar' stores in recent years - and the intensification of those problems during lockdown - the company's precarious position cannot have been helped by the huge debts incurred from a highly leveraged buyout by Bain Capital in 2007, which left it with a reported $1.6 billion debt. Although the eventual takeover of the lead role in the company's ownership by Ares Management in 2014 reduced its debt by a reported £500 million and its interest payment by a claimed $70 million a year (see pitchbook.com) industry insiders say that however well a musical instrument retail chain performs, servicing, let alone repaying, a debt of that magnitude looks like a Herculean task.
I’m so bored I might as well be listening to Pink Floyd
Not surprising that while the guitar industry is actually doing well with everyone sat at home, this isn't helping GC as the USA is one of the places people aren't having such a good time.
So imagine the impact this will have on the supplier/manufactures - Both regarding sales and debt
There was talk a while ago that the largest market for suppliers/manufactures was
a) GC
b) rest of the USA
c) Europe - mainly Germany + UK
d) Japan
GC + Rest of the USA accounted for over 50% of the market
GC revenue $2,300,000,000 with 10.900 staff - Equates to $211,000 sales per member of staff
Sweetwater $804,000.000 with 1691 staff - Equates to $475,000 sales per member of staff
Ever since Bain Capital, venture capitalist, purchased GC it has been loaded with such hefty debt servicing costs - That surely limits what the business can accomplish, how it can adapt and move forward, as the fight to survive appears to be No 1 priority
Plus what will the % of debt re-payment likely be to the trade - There would have to be something sensible and acceptable, as GC would still need strong supplier relations after a re-structure - You obviously don't see Fender, etc etc etc accepting 10p in the £, then offering a new account to the new re-structured GC
Ref all that stock - I recall somewhere around 2000, MARS Music went into liquidation - They were a new rival to Sam Ash and GC with many stores across the USA - The liquidators had to clear all the stock - What was interesting at the time, was the trade was heavily discounting and competing with each other, hence reduced margin - Yet the liquidators, managed to sell many products for more than other shops, and indeed Mars Music, were selling them - It was though the shop prices had become to low and under valuing what the market place would actually allow - I recall something like an SM58 mic sold in the shops for $69 - Yet the liquidators acquired an $89 sale - Maybe that was easier to do in the days before WWW and customers instant access to the best price
In fairness to GC - They don't have an issue selling products - It is the level of debt they have, both to the trade and the bank/Wall St etc and their ability to reduce this debt and indeed service the interest on the debt
Think it is going to be an interesting few months, with many observers and of course any potential changes in the route to market for the suppliers/manufactures as well
Obviously GC can sell - But you do see many negative comments on various forums about them - But you'll get that in any media today - I've not seen a GC store for a while now - But when I first went to the flag ship store on Sunset in LA, the first visit was wow - But felt subsequent visits were watered down - I'm talking about layout, stock, prices, display etc and not as a buying customer - It was an inspiration first time I went - But thought it was far more mundane as I went back a few years later
Not sure if you have one near you and what you think to them - But even that needs to be looked at as a main stream best selling stock, v boutique and even vintage
[This space for rent]
The writing has been on the wall so long that Ivy has grown over it.