I’ve drawn a conclusion

mucksavage

richardhomer said:

Greg Cock

hahaha - I love nuanced humour

EricTheWeary

I love Greg Koch. But there are areas in which he excels and areas in which he hasn’t a clue so getting him to demo something with a Floyd Rose is probably a mistake. But guitar demos on YouTube are pretty close to pointless anyway. 

stickyfiddle

I love Koch.

Wis for @p90fool ;

sergio

I like him and his playing, but only as entertaining advertising - not a proper review. In addition to the brand building, the goal of those kind of videos is not to provide information about a guitar but to act as the top of a conversion funnel for the retailer. Thousands of people watch the videos for the entertainment value of watching a fancy guitar being played by a characterful player, then a percentage filters down to the Wildwood site to check out the guitar and potentially end up buying something else. A drier, straightforward review would sell the guitar but would probably not as interesting to the general public and end up with lower traffic and ROI.

DrJazzTap

I do like Greg Koch. Ultimately the best person to demo a guitar is yourself. 
It would be nice to hear a bit of variety in demos. Invariably you end up in a series of camps: the chug chug chuggers, the twelve bar blues men,  the widdly woo widdly wee's or the aimless jazzers and Country pickers.

Philly_Q

I like Greg Koch, I find him very entertaining as a personality.  I don't take anything much from his demos, especially when he plays anything with humbuckers, because he never makes them sound the way I'd want them to sound.  Nevertheless, @p90fool makes some very good points.

(That said, I never take online demos as true examples of how anything sounds - except maybe pedals.  There are too many variables.)

LPManic

I thoroughly enjoy all his content. Because that is what he is - a guitar content creator. And with his skills and knowledge and humor, he has built his brand and makes his living from it. The Wildwood videos are just GAS inducing ads for home players with more money than sense (like myself). And they work. All in all, I wouldn’t take it too seriously. If there are YouTube guitarists out there you don’t like, just click ‘don’t recommend channel’.

Skipped

I also think that @p90fool makes good points.

Koch is a wonderful  player, demoing Gibson guitars (among others), using a clean sound that is not to my personal taste.

The demos are helpful to those making a decision to remotely buy a guitar, or an important decision to not buy that guitar.

hollywoodrox

skullfunkerry said:

This is the best guitar demo I've seen recently

I love this, I nearly bought one of these in that color ,was not sure how I would adapt to muting sympathetic vibrations but I do use high gain and compression a lot so would probably be ok .
great guitars though 

Funkfingers

Dominic said:

There is a bald guy who does demos for an American retailer with the strange name of N Stuff Music who drives me nuts
- he always plays this very slow,quiet elevator tuneless Jazz type music in a constipated way with no dynamic - just awful

Mark something?

I can never decide whether he deliberately underplays to give punters the notion that they could use the product being demonstrated or whether he is at the limit of his abilities.

N' Stuff is a general musical instrument retailer rather than a specialist guitar shop. I assume that they know their customer demographic.

Product demonstrations exist to help shift units. The Bill Ruppert videos for Electro-Harmonix usually succeed in showing pedals at their best and in appropriate music genre settings. They conveniently sidestep the horrid farty, gurgling noises that usually occur whilst trying out a new pedal.

mbe

Try MadMalko if the Gristleman doesn't appeal, although you may need the subtitles.

Barquentine

Tom Quayle gets on my nerves. A few minutes of his demo and then we're off - gale force widdlery I could happily live without.

longjaw

I think Greg Koch is great, what do people think of Rob Chapman?

bencowling81

When Greg Koch gets on my nerves I attempt a Scouse accent and say out loud, “eh turn yer guitar down Greg, Koch.” 

slacker

Its the internet. You don't have to watch. Its not like you've had to work next to him for 30 years. And BTW he has great hats 

Jez6345789

Yeah the internet just don’t watch it lol

jeztone2

slacker said:

Its the internet. You don't have to watch. Its not like you've had to work next to him for 30 years. And BTW he has great hats 

Yeah. Apologies, it's my lockdown sleep patterns getting to me again. 

PonchoGreg

It just goes to show how individual preferences make finding the perfect guitar demoer/reviewer virtually impossible...

For instance I happen to like Mark (older bald guy ) from NStuffMusic... Because he will play clean lines, with very little effects added, through a decent valve amp and let notes ring out, etc. That gives me a sense of how the guitar sustains, dynamics etc for clean to low-gain blues/jazz stuff, which is closer to what I like to play. Would definitely not listen to it in the background for entertainment purposes. I wish he'd strum a chord every once in a while too

I'll turn to Greg Koch if I just want to be entertained, basically, and watch someone play high-end gear in a freewheeling, fun way. I usually don't get much of "this is what the guitar would sound like if I played it" vibe, and that's OK.

If you're more into alt rock, metal, etc then obviously neither of these guys will do anything for you.

It's all good though, if you're interested in a specific model just watch as many demos as possible, and in any case it'll never replace trying out the guitar yourself (there's just so much that goes into it, from amp to signal chain, to recording method, to post-prod, to YT compression...)

I reckon Jack at Peach Guitars is the closest to a "perfect" demo for me because he usually goes through such a range of styles (and always tastefully) that I really get a feel for what a specific guitar is capable of.

fretmeister

I'm just jealous that I can't play like him.

SRich

At least Gregory Kochery injects some much-needed humour into every review and his Wildwood demos are just enough to get a real world 'feel' for the guitar.

Rhett Schull is too full of his own importance...Ariel Poser too...AND Chris Buck.

Fercrissakes,.......... lighten up dudes!