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Joking aside, I (think I) know what you're getting at, but then people often say that they tried 10 LPs before they found "the one". There's a lot of variability in what many people perceive as a "standard" guitar.
Ironically, Trent Guitars are likely to be more consistent than one of those standard make/models off a production line, because of the attention to the quality of the raw materials. If a piece of timber isn't good enough, Elliott doesn't use it. Whereas F/G just put it on the "solid finish" production line.
Watch the review video that Nick & I did a few weeks ago. Neck profile is a bit subjective, but the fretwork quality was - objectively - perfect.
I have some sales and marketing in my back ground and in my experience, generally, it is a numbers game, the more marketing you do, the more leads that you will get and the more opportunity to convert to sales.
Exposure is key, so use all that is available to you on an economically sensible basis. Facebook, guitars in the hands of reviewers (You Tube), feedback from owners, a great website, guitar shows, magazine adverts. If jams become a thing again (and they will IMO), bring some guitars along and maybe investigate the possibility of a pop up display at some guitar shops (perhaps with collaboration from tfb to include amp / pedal makers)
The idea of adding some different finishes in photo's on your website is good as it shows people the art of the possible and is part of the - 'I like that and could see something similar in my future sales hook. Well worth looking into, as is the idea of a collaboration. i.e. special finishes available to your own specification by the well known and respected guitar finisher XXXXX.
@markblack - I quite like the mock up, shows what a left field Trent could look like - perhaps a bit less extreme
Make a big play on any USP's. As well as the water based thin finishes, would it be possible to highlight other environmental concious aspects. perhaps offering straps make from recycled ocean plastics with a donation from each purchase ( you are in Poole after all), or maybe a 'blue marine foundation' (other ocean based charities are available) model 1 that could do the testing circuit and then be auctioned off with proceeds to the marine charity?
As you know from our previous discussions, my view of the Debut is that it should be a pretty fixed spec (albeit, the finish needs to be a Model 1 option as it is great IMO). It would be great to see it back to back with similar P90 guitars on You Tube - preferably by someone who is a fan of P90's. (and can actually play - so not me!)
I also agree that you have done incredibly well in the time that you have been producing guitars and, your interest, enthusiasm and desire to receive and act on feedback are a real credit to you.
Just some of my thoughts - Keep up the great work.
So a bit of a pivot at Trent Towers,
After a fair amount of feedback and lots of chin stroking it was clear that the difference between the Debut and the 'full fat' was confusing some people and the overall huge cavern of choice I was offering leads to a bit of choice paralysis. So what we ( @Huwbert and I) have decided to do is simplify the lot. What this does mean is that the Debut is no longer, in its place you can now only purchase a Model 1 in open pore satin but with the BKP P90s and your choice of scale length, radius etc (custom) starting at £1350. The original offering of the Model 1 in a gloss finish is the original £1595 price.
The only other price change would be if you wanted a JM vibrato, which is an additional £100.
Essentially, no fixed specs as it didn't seem to alter peoples buying habits, you can either get a nice discount for going open pore satin or go for the gloss at the original price. What remains across the board is the ability to choose the scale length, radius and even fretwire if you like.
Hope this makes sense, thank you for all your feedback!
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.