Two Rock have purchased Divided by 13 amps

Squareheadedfreak

Copied from their facebook below, interesting acquisition, probably a pretty good fit too, I owned a BTR23 previously and was a lovely well built amp!

"My name is Eli Lester and my partner Mac Skinner and I are the owners of Two-Rock Amplifiers, we have purchased /13. 


Divided By 13 has always been an iconic brand and Fred has always been one of our favorite builders.

 We couldn’t be more excited to be stewards of the brand and build amplifiers that are completely different from Two-Rock, but also complement each other nicely. We did not seek out or plan on owning two brands, but this opportunity sounded too inspiring for us not to explore. We have become good friends with Fred Taccone and when he started talking to us about retiring and selling his company, we started to entertain the idea.

Divided by Thirteen gives us the opportunity to expand on our love for modern performance married to classic styling, with the British & American style circuits that Fred has spent decades perfecting.  
 
“I want to thank everyone for all of the support of Divided by Thirteen over the last 23 years. I have gotten to the point in my life that I would like to retire and enjoy my free time. I have spoken to several companies over the years about purchasing the brand but none of them were the right fit. When I met Eli and Mac from Two-Rock it was a clear choice that they were the right guys that could build the amps to the quality that I would want to see. They have turned into family and frankly I think they will build the amps to higher standards than they ever have been built to before. I have the upmost faith and trust in Two-Rock and look forward to seeing the future live on with Divided by Thirteen” Fred Taccone – Founder & Owner /13 


 
We will be building everything in our existing Two-Rock shop in Northern California. We have spent the last six months gearing up for this acquisition and have allocated personnel to avoid any slow down with current Two-Rock production and allow us to build Divided by Thirteen simultaneously. We will be focusing on six core models: FTR 37, AMW 39, BTR 23, JRT 9/15, CCC 9/15 and CJ 11. These amps will start production shortly after the NAMM show in January.  We will still hand build every amp one at a time with the highest build quality and components that you have come to expect from us."

Kebabkid

Brilliant amps and the best amp I've ever owned was a JRT 9/15.

Fred's also a nice guy and if you phoned the company, you'd get through to him and that's how small an operation he is. Lazy J and Jesse Hoffs are the same.

I hope Two Rock stay true to the quality and build and I see no reason for them not to. It'll be interesting to see what the pricing on these will be as well if they'll be more readily available and who'll stock them? Coda? Peach?

Happy retirement, Fred and good luck Two Rock⁰

ryanverbena

Wow - I’ve always loved my Divided by 13. Absolutely beautiful amp. 

Two Rock and /13 are the only amp brands I own incidentally. Eli has good taste! 

DougCoda

We’ll be stocking them, prices are on our website right now. Will be sorting out an order at Namm later in the week…We had a CJ11through last week secondhand which was a marvellous thing. I suspect the days of them being a bargain on the secondhand market are gone now.

stickyfiddle

Seems a good move and much better than a private equity buyout or closure. Ive never played through one but every time I've heard someone else use one they've sounded fantastic. 

Kebabkid

DougCoda said:

We’ll be stocking them, prices are on our website right now. Will be sorting out an order at Namm later in the week…We had a CJ11through last week secondhand which was a marvellous thing. I suspect the days of them being a bargain on the secondhand market are gone now.

Great move, Doug. These amps need more exposure as people need to hear and play them to realise how good they are and they shouldn't be put off by the low wattage on some. These amps work well at home but are plenty loud for gigging, even at 15 watts.

Good luck with them

ryanverbena

@DougCoda - wondering if you have any plans of stocking the divided by thirteen 2x12 diagonal cab?

DougCoda

ryanverbena said:

@DougCoda - wondering if you have any plans of stocking the divided by thirteen 2x12 diagonal cab?

Yes we will, looks like the price will be £1099 on that , will know ETA’s later in the week when we put our order in.
On our way out to California today as we’ve some visits planned before the show with boutique builders and Fender Custom Shop

mburekenge

I could do with the catchily named rs467327753477hgd5688 

goldtop

mburekenge said:

I could do with the catchily named rs467327753477hgd5688 

We need a LOL-wis option.

Kebabkid

And Peach are also on board with them

Jonathanthomas83

@DougCoda what's the damage on an AMW 39 head in the colours they've got on the /13 website homepage? Can't find it on your website, sorry mate...don't mean to trouble you whilst you're away!

merlin

Are they going to amalgamate the two companies and call themselves 0.153 Rock?

DougCoda

Jonathanthomas83 said:

@DougCoda what's the damage on an AMW 39 head in the colours they've got on the /13 website homepage? Can't find it on your website, sorry mate...don't mean to trouble you whilst you're away!

The amw is going to be £3199, looks like we forgot to list that one..according to my pricelist there are no up charges for the different colours. We’ve used stock images on our website and will be ordering in other colours

Jonathanthomas83

DougCoda said:

Jonathanthomas83 said:

@DougCoda what's the damage on an AMW 39 head in the colours they've got on the /13 website homepage? Can't find it on your website, sorry mate...don't mean to trouble you whilst you're away!

The amw is going to be £3199, looks like we forgot to list that one..according to my pricelist there are no up charges for the different colours. We’ve used stock images on our website and will be ordering in other colours

That's brill, thank you so much.