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Cults of personalities stems from our three fundamental psychological needs: to have purpose, to be part of a group, and to have status. Charismatic people often have a cause they’re persuading you to be a part of, and they make you feel special.
Will Storr covered the craziness of groups in one of his books (the science of storytelling), where studies of football fans have shown they disbelieve truths about their own team, and readily believe lies about their rivals. He then followed up that in his next book; the status game. That book is terrifying. The premise is that status is so core to our being it overrides almost all other functions in periods of stress. For example, every violent crime he investigated could be traced back to someone (almost always a male) being shamed or ostracised from a social group. That correlates with examples from African tribes where people who get expelled often die shortly afterwards. The shame kills us
Thats really cruel
The best example being the religious books that were produced way back to ensure an element of control in society. Without them, there would have been carnage, but being told you will burn in hell etc ensured an element of control across society.
But it’s very easy to brainwash and control. The majority of Russia support what their government is doing, the majority of the west support Ukraine. The only reason this for this is control and brainwashing of the population.