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I vaguely remember hearing that traditionals were weight relieved and standards were chambered for a while, anyone know if this is right?
Simple marketing, it's known as "Features and Benefits". Happens all over the place, you turn a downgrade of spec into a plus point.
Mahogany type used on a 2003 R8 (South American - heavier):
Mahagony type used on a 2013 R8 (Fiji plantation - lighter weight)