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It's called Eastcoast and they are comparable with HB for the money.
I tried one of the £100 odd acoustics and for a quick strummy-strummy guitar it was perfectly decent - great for a beginner.
Some of them are just gorgeous...
https://www.andertons.co.uk/eastcoast-l1-electric-guitar-blue-burst/?utm_source=google&utm_medium=organic&utm_campaign=surfaces&gad_source=1&gclid=CjwKCAjwgpCzBhBhEiwAOSQWQYwGN2KzKmHXoWkdFu_ErHtrwc5VT0p-2y8Zjn9l9R0hjlRnIRG_2BoC3MgQAvD_BwE
Keep an eye out for bargains too, I recently got a Walrus Eras distortion for £119.
The chap who is "blind" to the pedals says his £3000 off ebay pedal is rubbish, compared to a £45 Tone City...
We listen so much with our eyes, do we not...
If they had offered me a few quid off as a b stock I probably would've kept it, but it was expensive and I didn't feel 100% on it so it went back. Fair play though they did refund me very quickly.
I have a soft spot for those retailers who are trying to attract sales through cheaper pricing rather than those that have to be forced to do so when a lower price available is mentioned to them.
So if this is the case, Andertons will sell something with an extra £100 mark up, unless it’s pointed out to them in which case they will reduce their price to get the business that maybe should have gone elsewhere.
i haven’t purchased from Bax, gear4music or Anderson’s before, but for me this impost is a good advert for those that initially try harder to get the business.
The popular perception that Amazon is cheaper (it often isn't) created by many years of certain things being cheaper on Amazon is wiping out the high street.
I'm not virtue signalling (I buy shit tonnes of stuff from Amazon) but in a few years, we might all be wishing we spent an extra few quid on the high street.
Some time later, Andertons annoyed me enough for me to unsubscribe from their emails and not look at their site for about a year. When I did return, it was only to buy things unavailable elsewhere (e.g. custom shop or FSR). I ended up with £40 in loyalty points, and loaded a shopping cart with accessories I wanted, but then checked another store and found the same items were £10 cheaper - quire a margin on a £40 purchase. I played a game of 'hunt the bargain' - nothing was ever cheaper, but I ended up with only a few quid difference.
I was really impressed by the power of social media; despite the high prices Andertons seemed to be doing very well.
The good news is that Andertons seem to have moved into the post-COVID era now, and I've seen some competitive prices in their store recently. Plus I'm impressed that they've had the sense to stock Strandberg, so we now have another dealer for them in the UK. I'm not sure they'll ever be my favourite store again, but there's a good chance I'll end up buying my next Standberg from them rather than GG.
I wonder if the Danepak will win....