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I think the black label range is made in China and in the case of the Esprit is made of different woods and has cheaper hardware and pickups. The blue label range is made in Korea and uses the mahogany and rosewood woods as well as the higher spec Gotoh hardware and better pickups. The green label range is assembled in the UK ( I'm pretty sure that the main parts are brought in from Korea) but use quality woods (in the case or the Esprit they use Korina), quality hardware and are finished and set up to a high standard. I think you'll pay for an esprit new about £500 for a black label, £700 for a blue label and about £1200 for a green label although second hand you'll pay a lot less due to their sleeper status.
I wouldn't pay too much, though. The new prices are all over the place- depending on the shop you buy from you can pay close to RRP (~£700+), or far, far less (guitar shops often sell them, new, on Ebay for £400 if not less, depending on the model). I sympathise with the seller but at the same time it's not your fault if he/she paid RRP for it, and added to that the resale value (from what I hear) is normally pretty low.
I've read that too somewhere (guitar and bass magazine maybe? I can't remember), but I haven't corroborated it myself.
As an avid Ebay watcher I've seen them below 300 but 300ish seems about right. Unlike their Vintage brand they haven't sold enough Fret Kings to have a decent size secondhand turnover. They created Fret King brand to enable a price shift on what are (in several cases) simply Vintage brand designs with Fret King logos and some minor low cost changes. You add a tenner to the cost of making the guitar but then hope to sell it for 100 more.
as someone stated., the re-sale value is very low . around £350 is the going rate. for the unusual shape it is very comfy , sitting or standing. ...like any guitar , try before you buy. ..
good luck with your search.
Cheers Mark.
Guitarist recently reviewed a green label Fret King Corona and they said they were "assembled in the UK". It would be interesting to see the difference because the Korean made guitars are put together well anyway.
Trading feedback: http://www.thefretboard.co.uk/discussion/72424/