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A Men to that and a new economy based on quality if life not unsustainable financial GDP growth and borrowing.
Won't happen though.
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They feel the problem is something that won't directly affect them in their lifetime. So why care? Some of it is a lack of education. And some of it is people being selfish bastards. "Not gonna be in my lifetime etc"
People are also lazy. I was having a conversation about Bristol potentially having a congestion charge scheme, at work. My dimwitted co-worker said "my friend would have to walk from Clifton to Bristol"
That's literally a twenty to thirty minute walk. I said "why can't she do that anyway??". The amount of people who are amazed that I can cycle forty minutes into work is frightening.
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My problem with this type of aspiration is that while its objective is laudable, its business model probably isn't. It has to break the long track record of "why people buy a particular car".
In the 70s it was a popular idea that in the 2000s, everyone would drive the same optimised, cheap, functional and identical vehicle while wearing optimised, cheap, functional and identical clothing, and living in optimised, cheap, functional and identical apartments. In other words, the future was rational, functional and efficient.
Of course what happened is the opposite - a celebration of diversity, individualism, subgenre, and disentanglement from the social chains of living. People buy a particular car as much because of what it says about them, over its function or efficiency.
An 85% reduction in use.
http://www.bbc.co.uk/news/science-environment-36917174
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
The interesting thing is that the second paragraph could quite apply to politics. People choose politics because of what it says about them. Capitalism taps into that individualistic celebration. It puzzles me why those who praise capitalism will bitch about Generation Snowflake because capitalism is an essential component of those snowflakes.
After seeing the piece on why "recyclable" coffee cups aren't, I agree that something needs to be done about that as well. There's too much acceptance that waste is inevitable, when really it's that people (and companies, in that case) can't be bothered to change their behaviour until it starts to prick them in the pocket, in however minor a way.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein