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I've had discounts from GuitarGuitar, PMT, Andertons, Yamaha music London, everywhere on Denmark street.
Biggest discount I've had was 21% off of full price, but I'd usually aim for about 10% depending on the product.
"Wow, this thing is amazing. I'm in love. I'm totally going to take it! Oh err, do you think you can do anything on the price? No? Ok fair enough, take my money"
I've had good discounts from PMT, Guitar Guitar, Coda, World Guitars.
My approach is to just tell them the max i'm prepared to pay to do the deal there and then rather than asking for a % off or their best price.
Now, I did ask in Pmt for a discount, goodwill, call it what you will as I didnt want to pay another £300 for the better guitar after all the problemos.
(the player series was about £519, the Am Spec about £819).
Not a pound off would Pmt budge. Bear in mind the exchange tele they took would presumably be sent back to Fender and Pmt would have been refunded their buying cost, or given a deal to keep it and sell as b stock. Least thats how our business works, unsure on the guitar world.
I did get a free pack of strings for my hassles though.
The Pmt man basically said all their Fender stock is always the 'Best UK deal' or something, and thats why theyre never priced on the shop floor, as it automatically works the cheapest price out at the till, instead of having someone constantly repricing graphics on the shop floor.
Not really a lowest price or 'best' deal tbh though is it, its mostly the same as every other Fender dealer.
But they said they absolutely cannot budge on thier fender prices (with the exception of price matching a uk retailer).
I bet they do make a profit margin though, slim as it may be, they could have dropped £20 or something.
It did make me wonder though.
Back in the day we used to sell Apple products, and didnt make a penny on any of the actual main units (ipod/ipads).
We'd buy an ipod for £150 and sell it for £150 for example.
Only reason we'd stock them is to make money on accessory upsells such as cases, headphones etc.
I believe they take no trades in whatsoever
i let it in my basket, received 2 mails, and the third one was personnal from a guy, i explain my problem, he send me a mail with 10£ discount and half price shipping, when i go to the link for buying the pedal, i payed 110 and it was free shipping .
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http://www.thefretboard.co.uk/discussion/89942/caspercaster#latest