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A lot of people have this really weird thing where they see things they own as being unrealistically good. Sometimes even to the point of being defensive and taking offence to someone saying something negative about the product. I suppose it's the same mentality that makes people say thanks when someone compliments something they own even though they've played no part in it being good, they just bought it.
That's why threads like "what's the best pickup for blues", or any variable like that, are totally useless. Very few people will have actually compared a significant number of choices thoroughly enough to give a reasoned answer but loads of people will chime in and say the only one they happen to have. If they like it that is - and that's the other thing mentioned, if someone has a problem with a purchase they'll be more likely to report it.
Same reason reviews on Amazon etc. aren't very reliable when taken as a ratio of positive to negatives - if someone buys something and has a problem with it they're so much more likely to bother going online to complain about it whereas when most people buy something and are completely happy with it they just get on with it and use it and only a few will decide to review it positively online.
Re: the commercial videos where the company have sent free stuff to get a positive review on Youtube, there's sadly no real way to tell if that's the case on a particular video or if the reviewer has bought it themselves or borrowed it. The fewer subscribers the channel has the less likely it will be an infomercial but unless it's a proper small time channel, you still can never really tell.
I remember a while ago, before I realised how widespread adverts disguised as reviews were, I was watching a video and the guy brought up a piece of gear and made a point about how he wasn't given it by the company, he actually bought it. So I was like "oh so that means usually when you big up a piece of gear it's because you've been paid to?"
PS they have not paid me to say that, although I would take some freebies from them as compensation.