It's been interesting to see some of the commentary after the launch of the Fender Acoustasonic JM....like many products, it was bound to divide opinion. But it would seem that it's destined to become part of a more exclusive list of products that don't just divide opinion, but compel critics to cast aspersions on the people who do buy them. It's not just a case of "oh, that's not for me" or even "fuck, that's hideous".
It's "you'd have to be delusional to buy that" or "to buy that, you're blind to this essential truth/common sense that I can see"
or the more subtle "That's an answer to a problem nobody has" or "I don't get what it's for" even after people who've bought the product and are using it respond to answer exactly those things.
We all love and hate different gear, but it's rare that people express the sentiment that people who buy the gear they hate are dicks...but it seems fine with certain products. The obvious one is Relics, and I can definitely see Acoustasonics going the same way. It doesn't seem like good natured ribbing that you might see applied to things like PRSs. There's no apparent humour or banter to it.
What is it about those products that inspire that reaction? They seem to bother people at a deeper level.
Comments
For me the dislike comes from frustration - I'm actually the target market for what they've done in many ways, in that I've always had a thing for acoustic/electric hybrid sounds.
But to me, that means an interesting sound that can be used for both, not the ability to switch between impersonations of one or the other. And built-in distortion? Just no. I'm fussy enough with distortion in pedals, without being saddled with something you can't change in the guitar itself.
I do also think they're quite ugly overall, although some aspects of the design are nice... so again, so-near-but-yet-so-far frustration. But I could probably live with the looks if they had the sounds I wanted.
The Jazzmaster version seems doubly pointless since it's really just the same as the Tele one but a different shape, even if the magnetic pickup isn't the same.
But I will say, they aren't as horrific as the Gibson Firebird X either in concept or execution... does that help?
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I'm a little surprised if anyone misinterpreted it as anything more than that but if any Acoustasonic owners feel particularly aggrieved then you're more than welcome to insult my heavy relic CS Tele...
Fire away
And I'm not for a second saying people shouldn't say whatever they want - I'm more interested in what it is about certain products that inspire these sorts of reactions
But, it was silly. It was vast beyond any sense or need.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Feedback
https://www.youtube.com/watch?v=yjZ7f2Gib9E
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I can't see the Acousticasters going the same way as the iPad and Tele, but who knows. Fender's accounting department are probably better at second-guessing these things than I am
The WWW analogy was cool, but it did bring about great change - in many ways. These guitars (and other products supposedly billed as "game-changers" or the worst of them all "paradigm shifting"...ffs) are just disappointing. In the Acoustasonic Jazzmaster case, the big deal for most players with a JM is the neck pickup and that trem - without those two things, its just an outline. I'm *NOT* impressed by the acoustic sound, I don't understand why they have a built in distortion box and its just a bit... disappointing. I'm pretty confident these guitars won't usher in a new genre of music... and so it falls short of the hyperbole...
If you own one, great... I hope you enjoy it and you connect with it, and you prove me wrong.
"Being bored at work" + internet = encouraging people to have opinions on guitars they otherwise wouldn't care about
Get me Fender's PR on the phone, I think I've cracked it