Andertons/Victory

Petepassion

Interesting vid,
The fella spent a long time investigating and maybe some may ask hasn't he got anything better to do? But I think he makes a very good point and fair play to him. ...
https://youtu.be/FeHzkAxcCWU?si=okMtfH1AR5n1ZZZN

S56035

Oh god, this twit again. I'll watch out of morbid curiosity but it won't change my opinion that the bloke is a twit.

theatreanchor

WHO CARES? 

Petepassion

theatreanchor said:

WHO CARES? 

Well if you're in the market and checking out reviews I'd guess it would be nice to know who has a vested interest

darthed1981

Can't be bothered to watch.

Is this just that Lee Anderton owns shares in victory amps?

That's been common knowledge for years hasn't it?

He also owns Chapman guitars with Rob.

I mean, I'm as socialist as the next guy but Lee Anderton is simply a very successful businessman, that's it.

euan

It’s a shop, they have a vested interest in selling everything. 

John_P

He's a tool.   

I didn't realise it was a secret that Andertons had a share in Victory.   A bit like the "revelations" that Andertons were linked to landlord effect - I wonder if he realises what the A in GAP stands for.   

I thought Lee Anderton came out well and pretty open and transparent in his responses making it more of a non-story. 

Sporky

Next shocking expose will be that Gear4Music and Subzero have links. 

Petepassion

Guess I must have been the only one who didn't know then LOL
I'll get back under my rock

DrCornelius

I didn’t know but don’t care tbh. Lee always comes across as likeable , business savvy bloke whereas that KDH character seems like a bit of a sad case in search of something to moan about for clicks 

Power_Freak

Tbh I had no idea about the connection - and I'd consider myself more tuned in than the "average" consumer, so it comes across pretty shady to me.
 
It's a problem with "influencer" culture in general - it allows certain companies/people to essentially avoid longstanding advertising standards

euan

Why does he conclude that Lee Anderton owns Victory? He talks about a dividend but never asks Anderton if he has ever taken one, nor how much on Victory he may or may not own?

It’s the usual weird phrasing from KDH to imply something more sinister than what it actually sounds like. A bunch of guys wanted to do Martin Kidd a favour when Cornford folded and helped him set up something that was his.

roberty

His research consisted mostly of asking Lee Anderton questions directly on Instagram, to which he gave honest and direct answers. So much whining

stickyfiddle

What shocking revelations will he come out with next? 

Fender make Gretches! Gibson own Mesa Boogie! Sainsbury's are shills for Taste The Difference food....! 

Petepassion

euan said:

Why does he conclude that Lee Anderton owns Victory? He talks about a dividend but never asks Anderton if he has ever taken one, nor how much on Victory he may or may not own?

It’s the usual weird phrasing from KDH to imply something more sinister than what it actually sounds like. A bunch of guys wanted to do Martin Kidd a favour when Cornford folded and helped him set up something that was his.

Lee comes across as a pretty decent fella, very likeable. And best of luck to Martin Kidd, they are great amps, I really liked my Victory Sheriff. It's just odd the fact there is a lack of transparency regarding his part investment in Victory when He's more open about the other brands he's involved with.
   Most retailers now make a point of informing the viewer if there is any form of affiliation with the reviewed/promoted product...which is how it should be IMO

.euan said:

It’s a shop, they have a vested interest in selling everything. 

Of course, but it would be nice to know if their review/demo is possibly biased towards one particular product

digitalscream

This is not a review <moved>

monquixote

Wait till you see his sensational exposé of the links between Thomann and Harley Benton.

darthed1981

monquixote said:

Wait till you see his sensational exposé of the links between Thomann and Harley Benton.

"... and, shockingly, you can change the pickups and they are the equal of an R8, which are ALSO sold by Thomann..."

digitalscream

Also, this is yet another clear attempt by KDH to manufacture a (public) problem where there is none. To my knowledge, there's no legal requirement to publicly list shareholders in a partnership (I could be wrong on this), and that's all Lee is - a shareholder. Not a director, and not with any actual role in the company.

Even if we're imagining that there is a requirement, it's only for PSCs - individuals with significant control, something Lee doesn't have.

Then, of course, there's his whole imagined "ethics in reviews" thing, which is what KDH is trying to get at with his "should you trust their reviews?" bit in the conclusion. Sadly for him, Andertons have never posted reviews on their channel - and they're very clear about the fact that they aren't posting reviews, because:

1 - They only showcase products they sell
2 - They'd be idiots to negatively review a product they sell
3 - Therefore they can never put up a negative review
4 - ...and so they always say that they demo products, they don't review them. This was mentioned often in the early days.

So...sure, you shouldn't trust any of their reviews. If you can find one.

What a fool. All he's done here is make public a private individual's financial affairs, which is almost never OK.

Sporky

digitalscream said:

This is not a review <moved>

Rene? Is that you? 

MrSwanson

They, unsurprisingly, have their knickers in a twist about it over on TGP.

Lee posted a response on Insta, for some reason I can't get it to link through on here properly.