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People don't really wear watches to tell time these days.
Watches are now either
1 - Sports accessory, heart rate monitoring, GPS for cycling
2 - Fashion accessory, people wear different style watches depending on the rest of the outfit.
3 - Showing off, the jewellery aspect of a watch. It's men's version of diamond rings. Think Rolex, Omega, IWC, Breitling etc.
A lot of watch enthuisast who are into Rolex and the whole Swiss watches brand will argue until the cow come home that Point 3 is also about the history of the brand (I think that's crap, because Seiko also has a LONG history, and they were the first inventor of the Quartz...don't see them wear a Seiko do you? They also talk about the workmanship, again, that may be true but you can't see it or touch it. At least with a car, you can hear the engine, feel the G-force when accesslerating etc. It is more down to the the marketing of the swiss brands, how they portrait wearing their watches, just look at the ads. How the men in it dressed really slick, how they are playing Golf or next to a expensive car. They are selling a life style and it is much less about the time aspect, more about the image. In truth, people buy these watches for the image. I actually have nothing against that, it is their money, what I find baffling is they don't see it, they will argue to death that they bought it for the workmanship and history...and someone even pointed that Charity was a reason to buy a Rolex...yes...just because Rolex donates money to charity (here is a thought, if you care about so much about charity, then why not donate the £5k or so directly to them instead?)
Sometimes I wish people could just admit their vanity when it is so abundently clear, they are proud to wear it and show it off, not sure why they can't admit it.
/rant
Me? I have a swiss watch, to be precise, German brand, swiss movement. It is a terrible piece of time keeping. Compare to my Seiko Kinectic, which does not lose more than 5 seconds in 6 months of usage (it could be more but I have to change to day light saving every 6 months so I don't know for sure). The Seinhart at the moment gets about 20 seconds fast per day (which is actually WITHIN spec). It comes and goes, I've had it a year now, and 4 months ago it was keeping great time, about 3 seconds fast per day. I got it because it looks cool and my Seiko was a bit battered. I have no problem admitting I bought it as a fashion accessory and I do look at it to check time as it is easier to check the wrist for time than using the phone as you need to get it out of the pocket, wake the screen up and then put it back.
Remember, it's easier to criticise than create!
I bought a new watch a few weeks back too, it was a £20 digital from Argos. I will not sully this thread with its image.
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I always use my watch over my phone to check the time. I have Bulova Auto and find I can lift the watch to my eyes quicker than I can find the phone, hit the display button, open the case - squint at the small clock and then by the time I'm in position, the display goes off.
Oi, Neil, you seen my new Rolex Yachtmaster 2, bro? No? I dun post a selfie of it for you, man. I love wearing it cos it piss off them uptight wankers at the Benefits when I'm picking up me Giro, see there faces, it's well funny! And you should see the looks I get from all the classy chav-birds. Mate, it's well cool! They can't help gawking at me bling when I'm having a pint or ten of Wife-Beater in the Mechanical Elephant. Fuck them battery watches, you is getting more gash with them Rolex, innit.
http://i232.photobucket.com/albums/ee189/chillidoggy/imagejpg1_zps2d51e040.jpg
I bought this Casio Edifice EF-558SG-1AVEF bad boy, via eBay from Shenzhen, Mainland China, for £80. It was delivered a couple of days ago by Royal Mail, and there were no additional, hidden charges.
It is huge at 45mm (diameter of bezel - without crown).
I prefer watches over 40mm in diameter, with thin bezels, and this one has the glass almost edge-to-edge.
http://www.ebay.co.uk/itm/151429098058?_trksid=p2059210.m2749.l2649&ssPageName=STRK%3AMEBIDX%3AIT
http://i113.photobucket.com/albums/n219/rocktron1948/CasioEdificeEF-558SG-1AVPicture1_zps0e55defc.jpg
I also have its black and silver brother, the EF-558D-1AVEF, which has been my “go to” watch for about a year now.
http://i113.photobucket.com/albums/n219/rocktron1948/CasioEdificeEF-558SG-1A-Copy_zps313578fc.jpg