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I get the lack of confidence because of poor service from Cornford but lets not forget, Martin was purely a designer and nothing more to do with the company. I think it's relatively common knowledge that Cornford has disappeared because Paul drank all the profits. They were good amps (if you liked THAT sound). The failings started when money started to run out and corners started to be cut. If the actual designer is in charge of the company I can only expect to see some exceptional service, purely because HIS name and HIS reputation is on the line.
The price thing I find especially interesting, particularly as I see people on here with Two Rock, Suhr, CAE and the like which are stupid expensive. Two Rocks are Dumble clones which are just modified Fenders. As someone else said, there is very little that's new/ revolutionary out there barring something like the Kempers. They are all variations on a theme.
The way I look at this is that we have a guy from the UK who wants to make great amps for the people who want to buy them. If you don't like it or can't afford it, then you're not his customer. The Rob Chapman thing is questionable, but he has over 100k subscribers and has championed the product. Thats a global marketing save of thousands upon thousands of £'s. I would be straight on the phone to him if it was me. Guthrie is considered to be the worlds greatest living guitar player and there is already a connection there. Again, damn right I would be on the phone to him.
I will be trying one although from the demo's I have heard, I don't think it would be for me. But I will try one. The cost is not important to me. I gig enough to warrant expensive gear. Sometimes the cheap stuff works just as well but I need something that won't break and delivers the goods every night or we don't another booking. My main guitars are US Std Fenders. They just work. My amps are Budda and Peavey. They just work. My gear isn't for everyone but it's certainly for me. If Martin has made a great, solid and reliable amp, I applaud him.
That is all. You may now return to your moaning.
Carry on.
I've currently got a 5 watter which I've used in a small pub gig and it was fine, but I bloody hate how small it sounds. On balance, I tend not to enjoy amps much until they're hitting 30 watts of so, and I very rarely find I don't like a 100 watter, even at low volume.
That said, I still think it's going to be tough work for them, so these amps really need to stand out. I like the name, and the logo. No, really... But these amps, for that money, need to bring something different, as if they're just (for example) a Marshall, well, you can get a Marshall.
Edit: a lot of people love the "small amp near meltdown" sound, and I do - but not for my music.
Like I said, it's all about education and knowing how to not just use the gear you have, but get the most out of it and get round any situation you may find yourself in.
Part of my moan was assuming it'd sound like the carrera- if it doesn't, then I'll obviously take that bit back. I didn't think the carrera was terrible or anything, but I wasn't super-fussed on it, either.
But the bit about low wattage and seeming expensive are true almost regardless of how good it sounds. My little hayden has just about enough headroom at home practice volumes, let alone jamming or gigging levels. As ThePrettyDamned says, that small amp about to go into meltdown tone is great if it's what you need... but it's not always what everyone needs. Personally, I'd feel limited. YMMV. And that's before you consider that a single ender doesn't sound the same as a bigger amp.
I'd also note that my moan is entirely related to this specific model- if they also do a hurricane-alike or even one of the higher wattage cornford-alike heads, then my moan will not be aimed at them. And I would also point out that just because I've thought of some possible pitfalls with one model, it doesn't mean I want the entire company to fail, or anything like that. Far from it. I was annoyed when Cornford went belly-up...
The one thing that does put me off is the control layout - I can't recall an amp with such a confusing layout of tone and gain knobs as the v100
It'd get lost on stage.
I've had a JTM45 get lost on stage with my blues band.
50w is the absolute minimum I need to gig with without having extra monitors, mics, adequate PA etc. YMMV, but I know what works for me. And it's certainly not a 10w amp.
The guys on here that have been gigging for 40 years and say all this is not possible, well I would love to sit down with you, buy you a beer or two and show you it is.
I would also ask the question to everyone who has mentioned the volume. Do none of you ever play with an acoustic live? Pretty sure they are less than 10 watts output.
I like big amps as much as the next guy. I prefer lower wattage because I get (for me) a better tone at a useable volume.
The other thing to remember is it's about the front of house sound. What the punters are hearing and not what you want. I also play in a rock band and we get re booked time after time because, guess what, we sound great. Thats less to do with playing and something to do with performance but the sound is always great. The audience can hear everything and it's loud but they're not getting impaled against the wall. Some of the best gigs I have had where the most cards have been given out have been where I haven't been happy with my sound or my playing. It's not about me, or you, or the drummer or anything else. It's about the sound. If you are happy with the sound and you can control it, fantastic. If thats with a 1000 watt amp, great. If it's with a Pod direct into the desk, great. It's what works for you. You are not wrong. Unless you say you absolutely and categorically cannot gig with 10 watts.
As for negativity, it's not just based on price and looks.But also feature set. These amps have a feature set that is matched by Laney amps half the price. They're not doing anything new or innovative, and they're as expensive as an Axe FX.
You'd have to be exceedingly innovative to make me switch from my Satriani JVM. In a world where even the most picky guitarists cannot tell the difference between a Kemper or Axe FX and a real amp... selling amps like these is a very tall order. Particularly in the current economic climate.
So the main reason I am so "meh" about them is to do with feature set and innovation, not price or looks.
Some people can gig with a 10W amp. That's undeniable. I could.
More importantly, many people can record with them, or just have them for home use, or whatever.
So it's not totally useless.
If it's not for you then don't buy it.
I notice that Victory also make 50 and 100W amps.