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Comments
I wonder if he's looked at how ESP do the Edwards LP's?
This may have been mentioned before however I feel that for Gibson the only real option they have left is to reduce production significantly and concentrate on building traditional Gibsons with the highest possible level of quality. Sure they will be expensive but it will keep their brand as an object of desire.
If we went back to the late 50's what was the retail cost on a Gibson Les Paul in today's money? It was probably much higher than their offerings are today.
This way they could keep their brand kudos, massively reduce costs etc. There's always going to be a market for gibson's main staple of guitars and this way they could really sell home the handbuilt in america point whilst maintaining a level of exclusivity.
Really? Wow i genuinley thought they'd be at least double that.
Show's what I know i guess.
FWIW i've not tried a 2015 Gibson. So i can't pass comment on anything other than the logo - which i dislike a lot !
This might work short term, but long term you would lose out on up and coming youngsters playing your guitars. Some of those would make it big and then the next generation would grow up wanting to play something else. It's already happened to some extent. how many of those horrible Airline guitars has the guy from White Stripes sold?
Part of Gibson's mystique is US made with a nitro finish.
Make them in the far east with a poly finish and they could be anything.
Moving to another country to make Gibson's would just dilute the brand - Fender USA's main competitor is Fender Mexico.
Looking at it from a marketing POV, Fender have diluted their brand over time, when you look at a Fender model you have to ask, "US, Mex, Japanese, Chinese or what?"
Now Fender have to churn out thousands of guitars a week further diluting the brand's impact and putting themselves further and further into debt.
Looked at it from a purely marketing POV Gibson would commit suicide if they went offshore.
Henry is certainly wise to that idea and would never let it happen.
People often laugh at him but he is an astute man IMO. Business wise he owns Gibson guitars and is in a better position than the new head of the Fender that is owned by two giant private equity groups.
I almost want to see it happen purely
to see the seethe that it would generate!
To be honest, I couldn't see Gibson downsizing to that degree. There's too much at stake.
Was too early to think about
Robot tuners. I'd want to rehearse a lot to see if they work. But I still say it's a solution to a problem that doesn't exist.
The guitar was nicely finished, probably a lot better than other LP's I'd tried but...that neck....no!