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Exceeding customer expectations is one of Amazon's priorities. You can't easily buy back customer loyalty once lost, you can pay to retain it though. Amazon take a long term view per customer on revenue not profit.
No worries... and yes, I agree it's complex and, as you say, 'every situation is unique' (so the second part of my comment was meant to be comment on my purchase). Bottom line, if someone's not happy with the quality of the product... they can and should take it up with the retailer. (I was just a bit surprised that Wez complained about the absence of a manual... that - in reality - has never even been available in hard copy format. But... hey... we've discussed that one... and Wez has come out of it as the good guy that he truly is.)
From a business point of view it's much easier to have one bad year followed by a good one than 2 OK years, especially if you can point to why it was a bad year. So getting rid of stock even at no profit makes sense for them.
@Wazmeister When your multiple 2015 Gibsons do turn up... you should take them along on your next visit to Coda... and watch Doug's face when you pretend to want to part-ex them on your next new amp!
2105 Gibson part-exs... will do to retailers what kryptonite does to Superman.
With the diversification of Gibson's 2015 range they must have had a higher inventory so can at least generate cash.
They could make it an annual event... Black Gibson Day.
The ironic part is that when the 2015s came out at that inflated price, it was thought that this was an attempt by Gibson to end the 'blow-out sale' culture, as it could ultimately only damage the brand. And now the range represent the most heavily discounted Gibsons that I have ever seen.
Meanwhile I'm still undecided on the VS junior I can have once I supply updated card info to Amazon. hmmm
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I'm putting off the whole restringing thing! LOL.
When I'm down to just two functioning strings - and all I can play is Seasick Steve tunes... I'll check out YOuTube for advice.