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"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
The Chinese can make very good guitars. I've got one of these and it's excellent:
From a marketing point of view it would be suicide though - unless the US guitars get such a dreadful reputation that people see offshore as a step up.
They could have an enlarged "Custom Shop" and make bigger margins on US made guitars.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I'm thinking pre-work Sake binges and consistent eroding of morale.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
For the rest of the world market though -even for a lot in the US- I doubt it's a big issue.
Look at Harley Davidson. Another 'all American' brand, but one which in order to sustain itself doesn't mind making some bikes abroad when necessary.
Gibson should do like Fender do with Mexico IMO, and make quality models without the Epi differentiation offshore.
Still keeping Gibson MIA, not any easy thing to do with all the competition.
Giving lower priced options despite being MIA.
Keeping a nitro finish despite the two above.
Too much generic far eastern tat out there already, not adverse to it being made outside America, but it's harder not to just become Gibson shaped objects with the same neck shape, pickups, and finish as every other £700 guitar out there.